High School Inc. (HSI) is a nonprofit organization whose mission is twofold: prepare high school students for the workforce of tomorrow, and support local businesses with a future workforce.
In partnership with the Santa Ana school district and the Chamber of Commerce, HSI bridges the gap between education and business through innovative academic enrichment courses. These courses are built with C-H-A-N-G-E in mind: Culinary Arts & Hospitality; Healthcare; Automotive, Transportation & Logistics; New Media; Global Business; and Engineering. Mentors from local businesses work with students to prepare them for rewarding careers in Orange County and beyond, whether they decide to attend college or start a career straight out of high school.
updated brand identity & collateral
social media marketing
HSI relies on donations from community partners to build programs that empower youth to believe that all things are possible. But their website was clunky and hard to navigate. Potential donors needed to better understand the overall mission and see how donation dollars were being used. HSI needed a partner who could understand their vision, create an inspiring brand, and help increase the organization’s impact through a revamped website with clear messaging and an engaging digital experience.
Joybyte’s brand experts got to work giving HSI’s brand a modern refresh, including a new logo, branding, color palette and marketing collateral. We also built a fun and interactive website that gives donors, visitors and prospective students an inside look into what HSI is all about. The refreshed brand, messaging and website positions HSI as leading collaborators and trusted advisors on the opportunity for change in the education industry.
“Whenever I need something, I think of Joybyte. It’s so nice to work with one team for everything. When you find a company you like that does everything you need, it’s such a great addition to the work that you do.”
Senior Graphic Designer