Naima Health was born from a collaboration between Carnegie Mellon University and the University of Pittsburgh. Their team of leading decision scientists, machine learning specialists and maternal-fetal health clinicians sought to create an evidence-based application to help with early risk identification and intervention for adverse pregnancy outcomes. Naima Health’s ultimate goal is to help women have a safe, healthy and supported pregnancy by integrating clinical science, maternal medicine, statistics and machine learning.
patient-facing mobile app
physician portal web app
“Typically what happens is women search the web for information and they don’t have a lot of time to talk to their doctor. When you go for prenatal care, you have a lot of tests and not a lot of time to ask questions. Doctors may also miss things when assessing risk or may be hesitant to assess some risks, such as intimate-partner violence, if they don’t have the toolkit to address them,” explains Alex Davis, co-founder and CTO of Naima Health. “Without a digital platform where women can receive validated information about risk that is personalized to themselves, they’re guessing – relying on forums, the internet and family members.”
Naima Health was looking for a partner to design and develop the MyHealthyPregnancy (MHP) mobile application.
The goal was to deliver a personalized, engaging and effective pregnancy risk assessment and support tool with a specific focus on improving outcomes.
Naima Health conducted in-depth user testing and research with pregnant women. Joybyte used iterative design prototyping to gather insights and feedback on design preference, usability and product features. After several iterations, a powerful user experience was implemented with an emphasis on usability while maintaining the clinical authority of the content provided.
“Joybyte provided the entire suite of things that we needed – the backend, database management, algorithmic integration, front end design/user design, and testing. All of that is really hard to get from a single company. Joybyte is absolutely committed to producing a high-quality product.”
Senior Graphic Designer