The Really Big Crane Company (RBCC) is an amusement gaming collaboration between operators and manufacturers, created by arcade game legends with a combined experience of more than 100 years in the industry. RBCC predominantly sells crane games, but aims to offer other arcade games in the future. The ultimate goal of RBCC is to deliver maximum value to game operators by giving them a 360 degree view of the industry.
refreshed brand identity
upgraded user experience
RBCC manufactures games and sells them to distributors, who in turn sells them to operators, who put them in their locations for the customer to enjoy. The traditional sales process for a distributor to order games or parts is outdated and manual, for both the buyers and sellers. It includes a long paper trail – purchase orders, mailed invoices, mailed payments – before games or parts can be shipped. RBCC sought to update this extremely manual process.
The leadership team also knew they needed an updated brand and website that would set them apart as an innovator and leader in the industry. Their limited website was hindering future company growth.
RBCC approached Jobyte to design a relatable and attention-grabbing brand and website that would appeal to their target audience and position RBCC as an industry leader and top service provider. The new brand must convey feelings of experience and trust while also being exciting and fun. The design system needed to expand across all applications seamlessly – from the website and marketing materials to exterior game designs and brand merchandise.
“Joybyte really took the time to understand our company mission, the brand, and the people we are targeting with our website. The team took a lot of time to ask questions so that when it came time to design, develop, and write content, they were already hitting the nail on the head.”
Senior Graphic Designer