the leading source for luxury homes in scottsdale

digital marketing, website development, brand collateral



The Matheson Team is the premiere Scottsdale real estate company. Since 1996, The Matheson Team has sold over 2,500 properties, resulting in more than a billion dollars in real estate transactions. In addition to passionate, experienced agents they also have a full in-office administrative team to make sure your home buying or selling process is smooth and successful.

enhanced user experience

refreshed brand

improved lead generation

Mobile and desktop assets featuring the Matheson Team website and social media.


The Matheson Team needed to make it easier for potential clients to start the process of buying or selling a home on their website. Their website that once gave them a competitive edge was outdated and not user-friendly. Lead quantity and quality were both decreasing.


Joybyte designed and built a highly intuitive website that serves as a powerful tool in generating higher quantity and better quality leads and opportunities. We also evolved The Matheson Team’s digital identity to better reflect their reputation and the luxury market they serve.

“Joybyte really took the time to understand our company mission, the brand, and the people we were trying to target with our website. The team took a lot of time to ask questions so that when it came time to design, develop, and write content, they were already hitting the nail on the head.”

Maria Foes

Director of Business Analytics, Future Energy Solutions

project highlights


enhanced user experience

The Joybyte team upgraded the user experience, menu and navigation on The Matheson Team’s website to make it easier for visitors to find and view information. We incorporated clear and relevant calls-to-action throughout the website to convert visitors to prospects. This resulted in double the engagement rates in the first 30 days.


refreshed brand

We evolved The Matheson Team brand with minor refinements to the existing logo, color palettes and typography. The result is a brand that reflects The Matheson Team’s position as the ultimate authority in luxury Scottsdale real estate. We also created updated branded collateral such as flyers for direct mail, business cards and signage.


improved lead generation

Joybyte developed a conversion-focused digital marketing strategy to generate qualified leads. We created new conversion tools, including a home valuation calculator to engage potential sellers. Through social media ads and search engine marketing, The Matheson Team now averages 3,700 clicks to their website per month.

Sunny Manning
Senior Graphic Designer

Sunny Manning, Graphic Designer, Joybyte

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