WHAM-O
Makers of some of the most recognizable consumer brands in the world, like Frisbee®, Slip ’N Slide®, and Hula Hoop®.
INFLUENCERS
59
TOTAL IMPRESSIONS/VIEWS
445k
FULLY LICENSED ASSETS
104
FOLLOWER GROWTH
2,116%
STRATEGY
Wham-O, makers of some of the most recognizable consumer brands in the world, like Frisbee® discs, Slip ’N Slide® water slides, and Hula Hoop® toy hoops, partnered with Joybyte to create ambassador content that suits organic social posting and builds brand awareness.
INFLUENCER CURATION
In this 6 month campaign, our goal was to activate key personas aligned with the customer base on social media: Nature-Loving Families, Fitness Enthusiasts, Nostalgic Collectors, and Frisbee Spots and Trick Shot Content Creators, in order to create UGC and promote Wham-O’s leading products.
CAMPAIGN EXECUTION
We received really positive engagement on content from influencers, referencing love for the products and the Wham-O brand. At the completion of the campaign, 59 influencers created 104 fully-licensed assets that Wham-O can continue to use on their organic social media, in ads, on their website, etc.
