Everything, Influencer, Organic
Why Home and Family Brands Should Prioritize Shoppertainment on Social Media
Shopping is always evolving, and advertising must evolve with it. With social media as a top advertising outlet, traditional techniques and methods don’t capture user’s attention. Successful social media advertising is catchy and authentic. See why shoppertainment — a strategy that combines shopping and entertainment to create a more engaging customer experience — is a slam...
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Why Home and Family Brands Should Prioritize Shoppertainment on Social Media
Shopping is always evolving, and advertising must evolve with it. With social media as a top advertising outlet, traditional techniques and methods don’t capture user’s attention. Successful social media advertising is catchy and authenti...
How To Increase Social Media Engagement for Small Brands: Proven Strategies That Work
Small businesses must understand how to increase social media engagement, because posting to an audience that doesn’t pay attention won’t help brands succeed. One of the best ways small companies use social media is to engage with followe...
How D2C Fitness Brands Can Use Challenges To Boost Engagement and Build Community
Social media fitness challenges are all over the popular FitTok and GymTok sides of TikTok. Trends like the Hot Girl Walk, Leg Day or No Sugar Challenge can be major drivers of engagement and community building — especially when well-known infl...
VeSync’s Etekcity Appoints Joybyte As Lead Influencer Marketing Agency
VeSync, a leading producer of smart home products, today announced that it has appointed Joybyte as the lead influencer marketing agency for one of its consumer brands, Etekcity.Etekcity’s line of smart home consumer goods spans several categor...
How Beauty Brands Can Navigate the Impacts of ‘Deinfluencing’ on Social Media
It’s time to talk about the trend of deinfluencing and its impact on beauty brands’ marketing, their consumers’ purchase decisions and content creation. We’re seeing a rise of anti-promotional content for haircare, cosmetics a...
Silipint Names Joybyte as AOR
Influencer-led social marketing agency Joybyte has won AOR duties for Silipint, a company that makes colorful, reusable silicone drinking cups, bowls, and straws. The agency will break its first work for the brand in February 2025.The scope of the wo...