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How Idahoan® and Joybyte Turned a TikTok Comment Into a Viral Movement for Good
When community champion and TikTok food critic Keith Lee posted about partnering with a brand to help feed those in need, the Joybyte team immediately recognized the opportunity to take action—and deliver real impact.Acting Fast: Strategic Response with HeartKeith Lee’s post inspired a flood of comments. One from Idahoan, guided by Joybyte’s fast-moving Social Media Strategist, F...
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How Idahoan® and Joybyte Turned a TikTok Comment Into a Viral Movement for Good
When community champion and TikTok food critic Keith Lee posted about partnering with a brand to help feed those in need, the Joybyte team immediately recognized the opportunity to take action—and deliver real impact.Acting Fast: Strategic Resp...
Joybyte Promotes Myriah Castillo to President Following Record Growth
Promotion recognizes leader behind agency’s 40% revenue growth and bold platform strategiesNOVEMBER 4, 2025 – Joybyte, the No. 1 influencer-led social marketing agency and fastest growing TikTok Shop Certified Agency in the United States,...
Steps to Create a Data-Driven Social Media Strategy That Delivers Results
In today’s digital landscape, brands can’t afford to operate social media on autopilot. Without strategic guidance, even the most creative posts get lost in the algorithm. Our agency has proven the steps to turn insights into action and d...
Why Multi-Platform Influencer Campaigns Deliver Better Results
If your brand is still running influencer campaigns on just one platform, you’re likely missing out on big results. Audiences today don’t stick to a single app. They scroll TikTok, browse Instagram, and watch YouTube, often in the same si...
Jackson’s Super Veggie Straws™ Launches Social Campaign Challenging Shoppers to Question the Label
Influencer agency Joybyte’s social strategy asks consumers to look beyond marketing claims, drives 600K+ views for single comparison videoWhat if the key to selling healthy snacks wasn't claiming they're healthy at all? That's the compelling st...
Brands on TikTok: How Your Page Influences Your Shop Performance
Your TikTok Shop doesn’t exist in a vacuum. It thrives—or struggles—based on the strength of your brand’s overall TikTok presence. While many brands focus on uploading products and running promotions, fewer understand how cruc...