Everything, Influencer
Why Brands Should Leverage Influencer-Led Product Tutorials
In an age where scroll culture dominates and ad fatigue is real, audiences are no longer persuaded by polished perfection. Today’s consumer craves authenticity, turning to creators they trust for recommendations that feel real—not rehearsed. Enter: influencer-led product tutorials—the sweet spot between utility and storytelling, trust and conversion.Influencer product tutorials a...
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Why Brands Should Leverage Influencer-Led Product Tutorials
In an age where scroll culture dominates and ad fatigue is real, audiences are no longer persuaded by polished perfection. Today’s consumer craves authenticity, turning to creators they trust for recommendations that feel real—not rehears...
A D2C Brand’s Secret Weapon: Micro-Influencers Backed by TikTok Shop Experts
We’ve got a lot of love for Instagram, but as TikTok Shop surges in popularity, we’re steering more of our clients toward the platform that’s redefining digital commerce. Just look at the reaction when TikTok went dark for 14 hours&...
8 Tips for Creating TikTok Ads That Actually Convert
So you’ve created your brand’s latest TikTok ad campaign, submitted it to the platform via TikTok Ad Manager, and it’s been up and running for a while now. And while campaign performance monitoring shows that your ads are running an...
How D2C Fitness Brands Can Use Challenges To Boost Engagement and Build Community
Social media fitness challenges are all over the popular FitTok and GymTok sides of TikTok. Trends like the Hot Girl Walk, Leg Day or No Sugar Challenge can be major drivers of engagement and community building — especially when well-known infl...
Why Home and Family Brands Should Prioritize Shoppertainment on Social Media
Shopping is always evolving, and advertising must evolve with it. With social media as a top advertising outlet, traditional techniques and methods don’t capture user’s attention. Successful social media advertising is catchy and authenti...
Short-Form Videos: The Secret to Success for Fitness Brands in 2025
Fitness brands using short-form video ads and content are changing how they engage audiences, leading to increased interaction and better results. As consumer preferences shift toward brief, to-the-point content, brands must adjust their marketing to...