Everything, Influencer
Why Fitness and Wellness Brands Should Build Micro-Influencer Communities
If your wellness brand isn’t on the hunt for a fitness micro-influencer to hit a yoga pose on your mat or chug your protein post-workout, what’s the holdup? Fitness and nutrition brands earn big props when influencers promote healthy lifestyles using the company’s workout gear, athleisure or nutrition products. Micro-influencers with 1K to 100K followers hit the sweet spot for en...
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Why Fitness and Wellness Brands Should Build Micro-Influencer Communities
If your wellness brand isn’t on the hunt for a fitness micro-influencer to hit a yoga pose on your mat or chug your protein post-workout, what’s the holdup? Fitness and nutrition brands earn big props when influencers promote healthy life...
Joybyte Named AOR For HOBO Bags
Influencer-led social-marketing agency Joybyte has won AOR duties for female-founded, family-run accessories brand HOBO Bags after a pitch. The agency will break its first work for the brand later this month.Joybyte will handle social-media managemen...
How To Create a Seamless Customer Journey Using a Social Media Funnel
Social media is a highly interactive playground for brands to engage their audiences and influence action as customers navigate the marketing funnel. Most businesses understand the audience interaction and engagement pieces, but not all know how to u...
Levoit’s Social Campaign Cleans Up with Lifestyle Influencers
AOR Joybyte leads a strategy that makes the brand the centerpiece of comfortable living. Levoit, the brand dedicated to creating smart products for cleaner, more comfortable homes has launched its latest digital campaign with the help of more th...
How Small CPG Brands Can Dominate Local Markets With Strategic Social Media Engagement
Standing out in the competitive consumer packaged goods (CPG) marketplace can be tough, especially for a smaller brand with a limited, localized distribution and a tight marketing budget. But being small and local also comes with “home team&rdq...
An Expert’s Guide To Making Product Launches Pop on Social Media
Social media gives modern marketers direct access to consumers who already use these platforms to discover, research, and purchase products. The global reach and engagement potential of platforms like TikTok, Instagram, and YouTube make social media ...