Hanz de Fuko
Award winning hair care line for the most authentic, independent, & creative individuals.
INFLUENCERS
147
TOTAL IMPRESSIONS/VIEWS
33.3M
FULLY LICENSED ASSETS
505
CONVERSIONS
1,200+
STRATEGY
Hanz de Fuko, the makers of natural men’s hairstyling products, has been a player in the men’s grooming space since 2009. A legacy brand with a solid foundation and understanding of the industry, they were seeking more evergreen content from influencers.
INFLUENCER CURATION
Hanz de Fuko’s products are available through direct-to-consumer sales on their website and through high-profile retailers like Nordstrom, as well as select salons and barbershops across the U.S. During our discovery process, we concluded barbers are a great persona for the brand and lead to a high number of conversions.
In addition to trendsetting barbers and at-home stylists, we targeted men’s fashion connoisseurs and beauty/grooming influencers. Creators who show before & afters, showing how to style from wet hair to the finished look, highlights the quality and use of the product and leads to the most sales.
CAMPAIGN EXECUTION
The campaign has exhibited notable growth and sustained success across key metrics, driven by strategic creator partnerships and a robust reactivation strategy. To date, more than 100 influencers have posted 500+ times and driven over 1,200 conversions for the brand! A select number of high-performing influencers have been reactivated and continue to post regularly. This success has led to a $1 CPM cost.
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