Rise Bar
The Simplest Protein Bar™
INFLUENCERS
199
TOTAL IMPRESSIONS/VIEWS
9.7M
FULLY LICENSED ASSETS
997
CONVERSIONS
500+
STRATEGY
Rise Bar came to Joybyte as a brand-new player in the highly competitive protein bar market. With zero followers at launch, they needed to build brand awareness, social proof, and, most importantly—drive conversions.
We knew that to stand out in a saturated market, we needed more than just great products—we needed a story. After testing different influencer demographics, we uncovered Rise Bar’s “secret sauce” audience: Millennial parents with entrepreneurial hustle. This group resonated with the “Rise Above” mindset—balancing business, family, and fitness—making them the perfect advocates for the brand.
![hey.vanessa.renee--[-custom-paid]-vanessa-temblador-x-rise-bar_-q4-campaign--2024-10-21-03-41-45--instagram](https://joybyte.com/wp-content/uploads/2025/03/hey.vanessa.renee-custom-paid-vanessa-temblador-x-rise-bar_-q4-campaign-2024-10-21-03-41-45-instagram-389x418.jpg "hey.vanessa.renee--[-custom-paid]-vanessa-temblador-x-rise-bar_-q4-campaign--2024-10-21-03-41-45--instagram")
![wellnesswithwade--[-retainer--reactivation]-wade-critides-x-rise_-new-creator-campaign--2024-11-30-08-48-27--instagram](https://joybyte.com/wp-content/uploads/2025/03/wellnesswithwade-retainer-reactivation-wade-critides-x-rise_-new-creator-campaign-2024-11-30-08-48-27-instagram-389x418.jpg "wellnesswithwade--[-retainer--reactivation]-wade-critides-x-rise_-new-creator-campaign--2024-11-30-08-48-27--instagram")
INFLUENCER CURATION
We started broad, testing different creator categories—including professional athletes, fitness influencers, and lifestyle creators. While celebrity endorsements (like Olympic soccer players Emily Fox & Tierna Davidson) drove brand awareness, they didn’t convert.
The real game-changers? Micro-influencers & entrepreneurial parents. These creators shared real-life moments, showing how Rise Bar powered their busy lives, leading to authentic storytelling and stronger audience trust.
To sustain momentum, we built a retainer program with a core group of eight high-performing influencers who post consistently every month. This strategy drove repeat exposure, built brand credibility, and generated steady conversions.
CAMPAIGN EXECUTION
By prioritizing the right creators & consistent storytelling, Rise Bar differentiated itself in a crowded space. Moving forward, we’re expanding into TikTok Shop to unlock new revenue streams and scale even further. To date, 199 influencers have created nearly 1,000 pieces of content for the brand and driven more than 500 conversions. Additionally, we have grown Rise Bar’s social following by 55,000.
![demitra_carter--[-c-o-m-p-l-e-t-e]-paid-collabs--2024-05-22-02-26-02--instagram (1)](https://joybyte.com/wp-content/uploads/2025/03/demitra_carter-c-o-m-p-l-e-t-e-paid-collabs-2024-05-22-02-26-02-instagram-1-389x418.jpg "demitra_carter--[-c-o-m-p-l-e-t-e]-paid-collabs--2024-05-22-02-26-02--instagram (1)")
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