Levoit
Pairing wellness with innovative products.
INFLUENCERS
236
TOTAL IMPRESSIONS/VIEWS
7.2M
FULLY LICENSED ASSETS
454
CONVERSIONS
1,000+
STRATEGY
Levoit, a household name for air purifiers and vacuums, came to Joybyte with a clear goal: crank out licensed influencer content at scale while boosting awareness and driving site traffic and conversions.
Our approach? A content-first, conversion-powered model that doubled down on testing, iteration, and retargeting. Using a high-volume strategy across 200+ influencers, we said “yes” to nearly everyone in round one—then doubled down on the creators who actually moved the needle.
We paired this model with clear persona targeting, focused campaign metrics, and full-service execution. No fluff. No filters. Just results.
![Sanke honutheblue--[-c-o-m-p-l-e-t-e]-sanke,-azu--ria-x-levoit--2024-09-28-05-36-59--manual](https://joybyte.com/wp-content/uploads/2025/04/Sanke-honutheblue-c-o-m-p-l-e-t-e-sanke-azu-ria-x-levoit-2024-09-28-05-36-59-manual-389x418.jpg "Sanke honutheblue--[-c-o-m-p-l-e-t-e]-sanke,-azu--ria-x-levoit--2024-09-28-05-36-59--manual")
INFLUENCER CURATION
Levoit’s products aren’t exactly “viral bait”—but they’re lifestyle essentials. Which meant finding creators who could integrate them into daily life in a way that clicked. So, we built three distinct persona pillars:
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Moms with Influence: Content-savvy parents who love a spotless home.
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Minimalist Men: Clean, quiet design. Clean, quiet content. (And yeah, this one crushed.)
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Pets & Their Parents: Because nothing says “buy this vacuum” like shedding season.
We sourced creators in the 10K–50K follower sweet spot for maximum authenticity and impact—no overpriced celebs required. Once we spotted our top performers, we locked them in with monthly partnerships to keep that conversion engine humming.
CAMPAIGN EXECUTION
With a performance-based strategy, ongoing optimization, and high-performing creators now on retainer, Levoit has a scalable influencer engine that drives content, awareness, and conversions on autopilot.
During the 6 month campaign, the Joybyte team hired more than 200 influencers who created 450+ fully-licensed assets, driving over 1,000 conversions for the brand.
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