IQBAR
Brain + body nutrition that actually delivers.
INFLUENCERS
156
TOTAL IMPRESSIONS/VIEWS
4.6M
FULLY LICENSED ASSETS
494
EMV (Earned Media Value)
$1.9M
STRATEGY
IQBAR came to Joybyte to get more brand awareness for their products by partnering with relevant health and wellness influencers.
INFLUENCER CURATION
IQBAR turned to the Joybyte team to find the right influencers to promote their healthy IQBARs and IQMIXes and share them with their audience.
CAMPAIGN EXECUTION
The Joybyte team identified several target audiences for IQBAR, including recipe creators, pro athletes and fitness influencers. The results? These 156 creators shared this content with their audiences and helped get 4.6 million views and impressions for the brand – along with a library of nearly 500 fully-licensed assets with curated content that speaks to IQBAR’s core customer. IQBAR also received expanded shelf space at Sprouts due to their virality on social media. We call that a major win!
