How Idahoan® and Joybyte Turned a TikTok Comment Into a Viral Movement for Good
November 7, 2025
When community champion and TikTok food critic Keith Lee posted about partnering with a brand to help feed those in need, the Joybyte team immediately recognized the opportunity to take action—and deliver real impact.
Acting Fast: Strategic Response with Heart
Keith Lee’s post inspired a flood of comments. One from Idahoan, guided by Joybyte’s fast-moving Social Media Strategist, Fiona Lodge, captured attention in a big way. Behind that single, strategic comment was:
- Rapid client approval and alignment
- Idahoan’s social team engaging directly on-platform
- A thoughtful DM outreach to Keith Lee offering product support
- 194,000+ likes on the comment alone, reflecting massive organic engagement
- 419% increase WoW in follower growth on TikTok
@keith_lee125 How Many Brands Can We Get In The Chat ? 💕 Happy Holidays 💕 #foodcritic ♬ original sound – Keith Lee
The result was more than a viral comment—it was a powerful example of timely, strategic social-first marketing. Fiona led the charge, spotting the opportunity, securing quick approvals, and driving the outreach that brought it to life.
It worked because the client was willing to move fast, saying, “Sometimes you have to say yes, then figure it out later.”
By trusting Fiona’s vision, Idahoan found itself at the heart of a nationwide movement grounded in purpose.
From Social Buzz to National Headlines
This wasn’t just a popular post. It gained national media traction and became part of a wider conversation about giving back, especially in light of SNAP benefit cuts.
Notable coverage included:
The activation rippled across media, community spaces, and social platforms alike.
This Is the Joybyte Method
At Joybyte, we go beyond traditional social tactics. We combine cultural awareness, rapid execution, and social strategy expertise to drive brand momentum.
For Idahoan, that meant:
- A custom approach rooted in real-time community engagement
- Strategic alignment across organic social and PR
- Authentic connection that delivered measurable exposure
This campaign also reflects how our expertise in platforms like TikTok Shop empowers brands to respond fast, show up authentically, and scale both reach and revenue.
Ready to Create Your Own Moment?
If you want to build a brand that moves with culture and creates real, lasting engagement, Joybyte is your partner. Explore how our social growth strategies and influencer programs can help you rise above the noise. Contact us today!
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