Joybyte Selected as a Finalist at the 17th Annual Shorty Awards

Scottsdale, Ariz – [6.5.2025] – Joybyte was shortlisted for the 17th Annual Shorty Awards for Lounge Wagon in the Micro-Influencer Strategy category, showcasing the creativity and effectiveness of its work in digital media. 

Lounge Wagon: The Soccer Mom’s Power Play was created to raise awareness and drive sales for Lounge Wagon’s new 3‑in‑1 adventure wagon, targeting active moms juggling sports, beach days, and family outings. The project leveraged innovative micro‑influencer relationships and user‑generated content, reaching thousands of engaged parents (growing from just 80 to 24,000 Instagram followers) and driving a sold‑out product launch, over 80 daily sales from a single post, and recurring reorders.

By focusing on authentic influencer storytelling, community dialogue, and social engagement metrics, the agency created an emotional, participatory experience. Joybyte crafted a project that envisioned new possibilities in creative storytelling, making Lounge Wagon a strong contender for the Shorty Awards.

“At Joybyte, we believe the future of marketing is rooted in authentic connections and community-driven content” said Ben Gerster, Founder of Joybyte. “Being named a Shorty Awards finalist is a testament to the impact of our micro-influencer strategy and the incredible creativity of our team. We’re honored to help brands like Lounge Wagon spark real engagement and deliver measurable results that go beyond vanity metrics.”