Myriah Castillo Named 2026 Chief Marketer Top Women in Marketing Honoree

We’re proud to share that Myriah Castillo, President of Joybyte, has been named a 2026 Chief Marketer Top Women in Marketing Honoree. This recognition highlights leaders who are shaping the future of marketing. Myriah stands out for doing exactly that.

At Joybyte, Myriah leads the strategic direction behind some of today’s most culturally relevant, creator-led social programs. Her work reflects a deep understanding of how modern audiences discover, trust, and engage with brands. Instead of relying on static campaigns or traditional playbooks, she focuses on building systems that allow brands to show up consistently through creators, content, and community.

Her approach is rooted in a simple belief: attention is earned through authenticity, not forced through messaging.

Over the past year, Myriah has helped drive significant growth for both Joybyte and its clients by leaning into emerging platforms, scaling creator ecosystems, and turning real audience signals into smarter strategy. From launching high-impact TikTok Shop programs to guiding brands through culturally driven creative risks, she continues to push the boundaries of what social marketing looks like when it’s built for how people actually consume content today.

While many marketers hesitate in moments of platform uncertainty, Myriah leans in. That willingness to test, learn, and adapt quickly has helped Joybyte stay just ahead of the curve, building momentum where others pause.

“This recognition reflects where marketing is headed. The brands that win today aren’t the ones with the loudest message, they’re the ones that earn attention through real people, real experiences, and consistent presence,” says Myriah Castillo, President of Joybyte. “At Joybyte, we’re building creator-led systems that help brands show up in ways that actually resonate. It’s an honor to be recognized alongside so many women pushing the industry forward.”

Her leadership also extends beyond campaign performance. Internally, she has helped shape a culture centered on rapid iteration, creative exploration, and continuous learning. It’s a mindset that reflects how modern marketing actually works: dynamic, responsive, and driven by real-time feedback.

This honor from Chief Marketer is a reflection of that impact, not just on Joybyte, but on the broader marketing landscape.