TBA Worldwide Acquires Joybyte

CHARLESTON, S.C., November 1, 2023 – TBA Worldwide, a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas, is pleased to announce its acquisition of Joybyte.

For Immediate Release                          Contact: Kelsey Dixon

Phone: 704.942.7248

Email: kdixon@thebrandonagency.com

TBA Worldwide Acquires Social Media and Influencer Marketing Specialty Agency, Joybyte

CHARLESTON, S.C., November 1, 2023 – TBA Worldwide, a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas, is pleased to announce its acquisition of Joybyte. Joybyte is an integrated social growth service designed and built for eCommerce clients in the TikTok era. Its client roster includes Duluth Trading Company, Whamo, Frooze Balls, Jordan Craig, Vessel Golf and more.

Founded in 2019, Joybyte is a team-based social media and influencer marketing agency on a mission to help direct-to-consumer brands unlock the full brand-building potential of social media. Its services include influencer marketing, brand partnerships and social media management and are each designed to empower a new way for brands to connect, inspire and create action for their audiences.

“Joybyte brings a very specific expertise with scalable social solutions and a strong growth trajectory,” said Scott Brandon, chief executive officer of TBA Worldwide. “It’s a fantastic fit within the TBA Worldwide network of services with many opportunities to offer Joybyte’s services to our existing clients.”

“We are thrilled to become a part of the TBA Worldwide family. This collaboration amplifies Joybyte’s mission to revolutionize the way brands engage with their audiences in the digital age,” said Ben Gerster, chief executive officer and co-founder of Joybyte. “Leveraging TBAWW’s expansive network and resources, we’re eager to propel our innovative solutions even further, while staying true to our roots and preserving our unique culture and approach. Together, we envision a future where our combined expertise sets new benchmarks in the realm of social media and influencer marketing.”

The news comes on the heels of TBA Worldwide’s acquisitions of Eight Oh Two and Cineloco last year. Joybyte will leverage the expanded service offerings of all of the TBA Worldwide companies, their senior leadership teams and access to capital to accelerate growth.

Joybyte will continue to operate as a stand-alone agency from its Scottsdale, Arizona, office with its existing senior management team remaining in place. To learn more, visit joybyte.com.

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About TBA Worldwide

TBA Worldwide is a fast-growing network of advertising agencies and specialty marketing firms with a shared goal of providing brands with data-driven marketing solutions powered by smart, business-minded, results-obsessed experts. Anchored by Brandon, a data-driven, digitally-centric, integrated marketing agency headquartered in Charleston S.C., TBA Worldwide is comprised of full-service content production studio, Cineloco; performance and SEO specialty agency, Eight Oh Two; social media and influencer specialty agency, Joybyte; outdoor leisure-oriented marketing agency, TBA Outdoors; travel-oriented digital marketing firm, TravelBoom; and more. Collectively, the TBA Worldwide network has powered successful campaigns for hundreds of national brands in a variety of industries, offering deep expertise in the B2B, ecommerce, healthcare, financial services, telecom, outdoor lifestyle, lifestyle apparel, travel & tourism, consumer packaged goods, real estate, utilities and health & fitness categories. Learn more at www.tbaww.com.