When brands are looking to boost their business in the digital age (and really, what brand isn’t?), it’s no secret that getting social is a solid step in the right direction. In fact, according to survey results, the majority of marketing professionals cite a range of business-building benefits that brands can leverage by tapping into social media for marketing purposes. These include:
- increased exposure (which 86% of surveyed marketing pros pegged as an advantage gained via social media)
- increased traffic (76%)
- generated leads (64%)
- development of a loyal fan base (56%)
- improved sales (55%)
A worthy pursuit … requiring high-level effort and expertise
But as many businesses and brands discover the hard way, finding social media success requires more than just sporadic social posts and occasional platform engagement. Effective social media management isn’t merely a trendy marketing tactic, it has become a crucial pillar for success in the modern business world. With billions of users scrolling through their social feeds daily, a well-executed social strategy can propel brands to new heights, helping them drive awareness, engagement and, ultimately, conversions (just to name a few of social media’s benefits to business).
And especially for businesses and brands without much experience in the area or for those lacking the resources available to support a marketing department, this is where hiring a specialized social media marketing agency can prove invaluable. These agencies bring deep expertise in crafting compelling content and analyzing performance metrics — and they can help ensure that your brand not only stands out, but also fosters meaningful connections with its audience.
The argument for considering social media outsourcing companies
As the demands of social media evolve, many businesses and brands find themselves struggling to keep up. Whether it’s staying on top of algorithm changes, consistently producing high-quality content or effectively engaging with followers, the challenges can quickly become overwhelming. And when these tasks start to slip through the cracks, it can be a clear indicator that your in-house team might need some extra support.
This is where many brand and business leaders may ask themselves, “Should I hire a social media agency?” or “Are social media agencies worth it?” — and making the right decision can make all the difference. By bringing in a team of experts who live and breathe social media, a brand can ensure that it stays relevant, consistent and connected with its audience.
What’s more, for those concerned about social media outsourcing’s cost, there’s good news. Not all social media marketing agencies are out of reach or too expensive — even for emerging brands. In fact, the price tag for their services is often on par with or even cheaper than the salary of one social media manager. And when brands hire such an agency to, for example, outsource Instagram/TikTok marketing (and more), they get to reap the benefits of having a whole team of experts working with them …plus they don’t have to pay benefits.
When to hire a social media agency
But how do you know when it’s time to make this investment? Here are five signs that it may be time to hire a social media marketing agency:
1. You’re struggling to keep up with social media trends — Social media platforms are constantly evolving, with new trends, features and algorithms emerging almost daily. From the rise of short-form video content to the latest hashtag challenges, keeping up with these changes can be daunting, especially when you’re also managing the day-to-day operations of your business. Falling behind on these trends can lead to missed opportunities for engagement and growth, as your brand risks becoming outdated or irrelevant in the eyes of its audience.
This is where a social media marketing agency can be a game-changer. These agencies are dedicated to staying at the forefront of social media trends, and to ensure they achieve this, they are continuously monitoring the landscape for the latest shifts and innovations. By leveraging their expertise, your brand can quickly adapt its strategy to incorporate the newest trends, helping ensure that your social media efforts remain fresh and engaging — and that your brand remains competitive. Whether it’s jumping on the latest viral trend or utilizing emerging platform features to their fullest potential, a social media agency can help you stay ahead of the curve and keep your brand in the spotlight.
2. Your engagement rates are stagnant or declining — One of the clearest indicators that your social media strategy is faltering is a noticeable decline — or stagnation — in engagement rates. You might observe fewer likes, comments and shares on your brand’s posts, or perhaps your brand’s content is no longer sparking conversations or driving the level of interaction it once did. This drop in engagement can be a sign that your brand’s content isn’t resonating with its audience, or that your approach needs a refresh to align with changing audience preferences and platform algorithms.
When engagement rates start to slip, a social media marketing agency can step in to help revitalize your brand’s online presence. Agencies bring a wealth of experience in crafting targeted strategies that are specifically designed to boost engagement. They can conduct a thorough analysis of your current content, identify areas for improvement and implement innovative tactics to re-engage your audience. From optimizing post timing and frequency to developing more compelling and interactive content, a professional agency knows how to breathe new life into your brand’s social media strategy, helping you turn those stagnant numbers around and drive meaningful interactions once again.
3. You lack a clear social media strategy — In the competitive world of social media, simply posting content without a clear strategy is like navigating a ship without a map (or these days, without a GPS) — you might stay afloat, but you’re unlikely to reach your desired destination. A cohesive social media strategy is essential for aligning your brand’s content with its business goals, helping you ensure consistent messaging and effective targeting of your audience. Without a well-defined plan, your efforts can become disjointed, leading to wasted resources, missed opportunities and a lack of measurable results.
If you find yourself posting haphazardly, unsure of what to share next, or struggling to see how your social media activities tie back to your broader business objectives, it may be time to consider bringing in professional help. A social media marketing agency can develop and implement a comprehensive strategy tailored to your brand’s unique needs and goals. This includes defining your target audience, selecting the right platforms, creating a content calendar and setting measurable objectives. With a clear road map in place, your brand’s social media efforts will become more focused and effective, helping you drive engagement, growth and, ultimately, added success.
4. You don’t have time to manage social media — Managing social media effectively is no small feat — it requires a significant investment of time and effort. Crafting engaging posts, responding to comments and messages, monitoring analytics, and staying updated with the latest trends can quickly become overwhelming, especially for busy business owners and brand management, as well as their teams. When social media management becomes a full-time job in itself, it can detract from your team’s ability to focus on core business operations, strategic planning and other critical tasks.
In these cases, hiring a social media marketing agency can deliver big benefits for all involved. By outsourcing your social media needs to a professional agency, you can free up valuable time for yourself and your staff to concentrate on what you do best — running your business. Agencies can handle everything from content creation and scheduling to engagement and analytics, helping ensure that your social media presence remains active and effective without consuming your internal resources. This allows your brand or business to focus on strategic growth and operational efficiency, confident that your social media strategy and efforts are in capable hands.
5. You’re not seeing a sufficient return on investment (ROI) — Investing in social media marketing can be both time-consuming and costly, and it can be particularly frustrating when these investments don’t translate into measurable results. If you’re pouring resources into your social media efforts but aren’t seeing a clear return on investment (ROI) — whether it’s in the form of increased sales, enhanced brand awareness or elevated customer engagement — it may be a sign that your current strategy needs a re-evaluation.
A social media marketing agency can address these challenges by bringing a data-driven approach to your brand’s social media efforts. Agencies utilize advanced analytics tools to track key performance metrics, such as engagement rates, conversion rates and overall campaign effectiveness. They continuously monitor these metrics to assess the performance of your content and strategies, making data-informed adjustments as needed. And by optimizing your social media strategy based on these insights, agencies can help ensure that your investments yield positive results and deliver the ROI you’re aiming for. With their expertise, you can better turn your social media budget into a powerful driver of business success.
Navigating the complexities of social media marketing can be a daunting task for many businesses and brands. From struggling to keep up with fast-paced trends and stagnant engagement rates to lacking a clear strategy and facing time constraints, there are several indicators that it might be time to enlist the help of a social media marketing agency. These experts can not only alleviate the pressure of managing social media but also provide targeted strategies to boost engagement and ensure a positive return on investment.
As you assess your brand’s social media needs, consider the many potential benefits of enlisting professional help. A specialized agency can offer the expertise and resources necessary to elevate your brand’s social media presence, drive meaningful interactions and ultimately support your business’s growth. Investing in a social media marketing agency could be the key to unlocking your brand’s full potential and achieving the success you envision.
Looking for pro tips that can help your brand shine on social media — and beyond? Keep an eye on the Joybyte blog for regular expert insights designed to help your brand move the needle and grow.
If your brand has yet to tap into social media marketing to increase its exposure, brand awareness, web traffic, conversions and more, you’re missing out on a broad range of business benefits and opportunities.
Ready to get started with help from a team of social pros who are dedicated to staying ahead of the social media marketing curve? Joybyte is here to help. Reach out to us today to learn more about our array of customized social media strategies and influencer marketing solutions.
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