ALICIA ADAMS ALPACA
Sustainably luxurious home décor, gifts, & apparel.
INFLUENCERS
111
TOTAL IMPRESSIONS/VIEWS
1.48M
FULLY LICENSED ASSETS
225
FOLLOWER GROWTH
584%
STRATEGY
Long-standing fashion brand Alicia Adams Alpaca was in need of a fresh look on social media as they expanded their efforts from retail to ecommerce. They partnered with Joybyte to curate influencer content to feature on organic and paid social to replace their outdated, overly-commercial feed and inject more personality into their brand.
INFLUENCER CURATION
The Joybyte team identified two key personas: home and fashion stylists. We targeted both micro and macro influencers to create highly aesthetic video and photo content that is engaging and approachable to the average person and matched Alicia Adams’ raw and real attitude.
CAMPAIGN EXECUTION
In just 6 months, we received enough high-quality influencer content to fill Alicia Adams’ feed many times over, so we paused our influencer outreach to focus on curating the organic social feed with this new content, in addition to incorporating trending posts and growing brand awareness and following.
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