About

Brodo needed a team to assist with keeping their pages alive on social, as well as create an ambassador campaign to continue the buzz around their bone broth, which has been enjoyed by many celebrities including Kendall Jenner and Emma Roberts. Joybyte was the perfect team for the job!

The Challenge

Brodo had been dormant on social for months when Joybyte took over. They couldn’t handle their content strategy internally anymore and needed a partner who could take this off their plate. They also wanted to launch an ambassador program to start generating UGC for organic and paid.

Our Solution

Even when working with a limited scope of only 10-12 posts per month, the Joybyte team was still able to create impactful content for organic social that – like Brodo – had no filler and consisted of the highest quality ingredients. We rolled out a strategy that was based around product education, bone broth benefits, customer content, and features of their celebrity chef owner Marco Canora.

On the ambassador side, we engaged with macro influencers like Joey Wellness to create content at the Brodo East Village location in New York. This video received nearly 18,000 likes and almost 400 comments. We also sought out foodie and health and wellness/fitness ambassadors to promote specific campaigns, such as the 30 Days of Brodo, which encourages a daily habit of drinking bone broth every day. To date, 140 influencers have created nearly 300 fully-licensed assets for Brodo – all done solely on product seeding!