Chefman

STRATEGY

Chefman came to us with a powerhouse lineup of products—and a mission: elevate the quality, reach, and impact of their user-generated content (UGC) across TikTok, Instagram, and YouTube. With the Everything Maker, The Obliterator, and iQ Sense Thermometer as the stars of the show, the brand needed influencer content that didn’t just perform—it needed to convert.

But this wasn’t about dumping content into the void. We architected a full-funnel strategy designed to:

• Crank out high-quality UGC at scale
• Ignite awareness through diverse, on-brand creators
• Fuel paid ads, organic social, and website traffic
• Drive conversions directly through TikTok Shop and Instagram Shop

This was about more than impressions. It was about building a story around each product—told by creators who live, breathe, and geek out over their niche.

CAMPAIGN EXECUTION

Over the first four months, we have activated 60+ diverse creators across YouTube, TikTok, and Instagram, integrating TikTok Shop and Instagram Shop to streamline the path to purchase.

With clear creative briefs and elevated production standards, we ensure every asset is not only on-brand but optimized for both organic and paid.

This content has powered both organic and paid efforts, integrated seamlessly with TikTok and Instagram Shops, and exceeded performance benchmarks across the board.