Eggland’s Best

STRATEGY

Eggland’s Best came to Joybyte as a nationally distributed retail staple—but with a digital presence that needed a modern, seasonal edge. With a mix of product lines (think: their hero “shell” eggs + a variety of frozen SKUs), the brand needed a strategy that could flex with their promotional calendar while staying polished, on-brand, and hyper-compliant.

Our approach? Build a full-scale content and influencer strategy around their seasonally driven marketing efforts. From Easter brunches to “New Year, New Me” health kicks, we tailored content drops to the cultural and culinary moments when eggs shine brightest. And because this is a highly regulated brand, we created an approval-proof process—one that respects their many stakeholders, passes every legal and compliance gate, and keeps their content engine humming.

CAMPAIGN EXECUTION

The challenge? A highly controlled, seasonally sensitive campaign with more rounds of approval than you can count on two cartons of eggs. But the outcome? Consistency, polish, and influence that actually makes it through compliance—without sacrificing creativity.

In just 5 months, we’ve hired 34 influencers who have created 59 pieces of fully-licensed content.

We sourced content both from Eggland’s own recipe library and from trending recipe collabs with creators. Every post either drives traffic to a seasonal recipe or directly connects consumers to local retailers via store locator links—bridging the gap between scroll and sale.

And the result? A polished content pipeline, seasonal relevance, and a seriously happy client. Eggland’s Best now has a social strategy that matches its nationwide status—seasonal, strategic, and squeaky clean.