STRATEGY

Elevated Craft partnered with Joybyte to leverage social media for brand awareness of their flagship product and new product launches and to create compelling UGC.

Elevated Craft saw massive success on Kickstarter when they launched their first flagship product: the Elevated Craft cocktail shaker, a patented new design and the first time in over 100 years the cocktail shaker has been redesigned. They knew the importance of creating a community around their brand, but they weren’t sure how to do this on social media.

CAMPAIGN EXECUTION

We sent these creators an Elevated Craft cocktail shaker and asked them to produce content of themselves making one of their favorite cocktails. The results? Absolutely stunning video and photos of cocktails, delicious recipes, and jaw-dropping product photography of the star of the show: the Elevated Craft cocktail shaker.

During this campaign, we found a few key creators who still have long-term partnerships with Elevated Craft – one of which does a weekly segment called Friday Buzz where she creates beautiful videos with the Elevated Craft cocktail shaker, as well as the newest lineup of EC products.