Frankie Print Co
A homebody making cozy, woven decor & gifts.
INFLUENCERS
328
TOTAL IMPRESSIONS/VIEWS
8.1M
FULLY LICENSED ASSETS
744
CONVERSIONS
77
STRATEGY
Frankie Print Co.—a one-woman blanket business run by Diane (with some help from her feline co-founders, Frank and Prismo)—came to us ready to outgrow her Etsy roots. With seasonal product drops and a brand-new sweater line on the horizon, she needed a game plan that could deliver big buzz without burning her out.
Her ask? Content for her TikTok and organic social, a strategy to expand her ecommerce footprint, and enough momentum to turn her one-person hustle into a movement. Our approach: use influencer-led campaigns to turn every seasonal launch into a content-rich, community-powered moment.
We created a full-funnel strategy that mapped to her seasonal product calendar, made her limited bandwidth a non-issue, and kept her brand top of mind (and thumb) year-round.
![lizzreadz---[-cozy-interiors]-new-creator-campaign--2024-10-29-06-00-38--instagram](https://joybyte.com/wp-content/uploads/2025/04/lizzreadz-cozy-interiors-new-creator-campaign-2024-10-29-06-00-38-instagram-389x418.jpg "lizzreadz---[-cozy-interiors]-new-creator-campaign--2024-10-29-06-00-38--instagram")
![countessmanor--[-reactivated-creators]-returning-creator-campaign(-clothing)---2024-11-29-11-36-40--instagram](https://joybyte.com/wp-content/uploads/2025/04/countessmanor-reactivated-creators-returning-creator-campaign-clothing-2024-11-29-11-36-40-instagram-389x418.jpg "countessmanor--[-reactivated-creators]-returning-creator-campaign(-clothing)---2024-11-29-11-36-40--instagram")
INFLUENCER CURATION
We didn’t just find influencers—we found obsessive fans of the seasons. You know the ones. Halloween 24/7. Christmas all day, every day. The people whose entire feeds are practically a holiday mood board.
For the blankets, we handpicked creators who live and breathe seasonal vibes. These micro-niche creators brought unmatched energy and engagement to each launch.
When Frankie Print Co. introduced sweaters, we pivoted. Our influencer army expanded to include fashion-forward teachers—folks who love dressing for the season and sharing it with their loyal followings. We also layered in a gifting campaign during Black Friday + Cyber Week, boosting visibility and demand during the year’s most competitive shopping window.
CAMPAIGN EXECUTION
The Joybyte team handles everything from strategy to creator management, shipping to content audits—leaving Diane free to focus on doing what she does best: dreaming up insanely cute seasonal drops and making cozy magic.
In 8 months, 320+ influencers have created nearly 750 pieces of fully-licensed creative and driven more than 50 conversions for the brand.
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