INFAMOUS SWIM
Leading Australian label for women who want to feel empowered in their swimwear no matter what stage of life.
CREATORS
34
TOTAL IMPRESSIONS/VIEWS
2.5M
FULLY LICENSED ASSETS
154
EMV (Earned Media Value)
$614,368
STRATEGY
Infamous Swim partnered with Joybyte to help them increase their brand awareness and presence in the U.S.
INFLUENCER CURATION
Infamous Swim has two types of products: swimwear and athleisure. They needed to market their athleisure products during the American winter, while simultaneously promoting their swimwear products during the Australian summer. They simply didn’t have the internal bandwidth for this, so the Joybyte team stepped in to help with influencer efforts and allow them to scale the program – and their business.
CAMPAIGN EXECUTION
Joybyte met with the Infamous Swim team on a monthly basis to determine their promotion schedule for new athleisure and swimwear product drops. Once we identified that month’s product drops, we sent new products to 5 of our long-term U.S. ambassadors and 5 of our long-term Australian ambassadors, as well as product seeding top products to other influencers in both the U.S. and Australia. This allowed us to grow the brand presence in these two markets and generate UGC with both new products and Infamous Swim’s best-sellers. At the end of the campaign, 34 influencers created over 150 fully-licensed assets for the brand!
