IQBAR

IQBAR

Brain + body nutrition that actually delivers.

156

creators

4.6M

total impressions/
views

494

fully licensed assets

$1.9M

EMV (earned media value)

About

IQBAR came to Joybyte to get more brand awareness for their products by partnering with relevant health and wellness influencers.

The Challenge

IQBAR turned to the Joybyte team to find the right influencers to promote their healthy IQBARs and IQMIXes and share them with their audience. 

Our Solution

The Joybyte team identified several target audiences for IQBAR, including recipe creators, pro athletes and fitness influencers. The results? These 156 creators shared this content with their audiences and helped get 4.6 million views and impressions for the brand – along with a library of nearly 500 fully-licensed assets with curated content that speaks to IQBAR’s core customer. We call that a win!