Jackson’s
The Snack Super™ brand powered by sweet potatoes and premium oils.
INFLUENCERS
259
TOTAL IMPRESSIONS/VIEWS
4.1M
FULLY LICENSED ASSETS
369
FOLLOWER GROWTH
119%
STRATEGY
Jackson’s, makers of sweet potato chips made with premium oils, had several main goals when they joined forces with Joybyte: they wanted to take their organic social media to the next level, leverage whitelisting/spark ad opportunities with ambassadors, drive follower growth and build a stronger community, and get on TikTok Shop.
![amandamacgregor_com--[-c-o-m-p-l-e-t-e--b-f-c-m]-jackson-s-b-f-c-m-campaign--2024-11-25-07-21-31--instagram](https://joybyte.com/wp-content/uploads/2025/01/amandamacgregor_com-c-o-m-p-l-e-t-e-b-f-c-m-jackson-s-b-f-c-m-campaign-2024-11-25-07-21-31-instagram-389x418.jpg "amandamacgregor_com--[-c-o-m-p-l-e-t-e--b-f-c-m]-jackson-s-b-f-c-m-campaign--2024-11-25-07-21-31--instagram")
INFLUENCER CURATION
The Joybyte team identified four key influencer personas that match Jackson’s customer base: super shoppers who want the best deals and tasty snacks, wellness gurus who want a healthier snack option, super moms who are looking for the best to feed their family, and home chefs who love to experiment with different ingredients.
Recipe videos and “what I eat in a day” posts consistently perform well. Creators also emphasize the product’s clean ingredients, versatility in recipes, and suitability as a healthy snack for families and kids.
CAMPAIGN EXECUTION
In 14 months, we’ve grown Jackson’s social media following by 119%, generated more than 350 fully-licensed influencer assets and driven 70+ conversions from influencer posts.
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