Jackson’s
The Snack Super™ brand powered by sweet potatoes and premium oils.
INFLUENCERS
340
TOTAL IMPRESSIONS/VIEWS
15M
FULLY LICENSED ASSETS
857
FOLLOWER GROWTH
348%
THE CHALLENGE
Jackson’s, makers of sweet potato chips made with premium oils, wanted to move beyond traditional “healthy snack” marketing and stand out in a saturated category—while also scaling content, entering new retail channels, and reaching new audiences. At the same time, the brand needed a system that could sustain consistent growth, not just short-term campaign spikes.
![amandamacgregor_com--[-c-o-m-p-l-e-t-e--b-f-c-m]-jackson-s-b-f-c-m-campaign--2024-11-25-07-21-31--instagram](https://joybyte.com/wp-content/uploads/2025/01/amandamacgregor_com-c-o-m-p-l-e-t-e-b-f-c-m-jackson-s-b-f-c-m-campaign-2024-11-25-07-21-31-instagram-389x418.jpg "amandamacgregor_com--[-c-o-m-p-l-e-t-e--b-f-c-m]-jackson-s-b-f-c-m-campaign--2024-11-25-07-21-31--instagram")
THE STRATEGY
Always-On Creator Engine
Since 2023, Jackson’s has partnered with Joybyte to build a creator-led system that continuously drives awareness, engagement, and commerce. By activating diverse creator personas and increasing content volume, the brand shows up consistently across social, culture, and retail moments.
Signals → Decisions → Scale
Creators reveal what resonates—from recipes and routines to retail hauls and ingredient transparency. These signals inform what gets scaled through paid, ensuring the strategy evolves based on real audience behavior, not assumptions.
EXECUTION & IMPACT
High-Volume, High-Signal Content
Jackson’s produces hundreds of creator-led assets across TikTok and Instagram, tapping into trends, founder storytelling, and real-life use cases to drive engagement and relevance.
From Content to Category Growth
This system translates directly into business outcomes. The Super Veggie Straws™ launch used a “question the label” narrative and creator comparisons to generate 900K+ impressions, 36K+ engagements, and 600K+ views on a single video—helping the product outperform competitors and win both online and in-store.
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