JORDAN CRAIG
6M views, 425 unique assets, and a 9x ROI delivered by 166 streetwear influencers.
INFLUENCERS
166
TOTAL IMPRESSIONS/VIEWS
6.1M
FULLY LICENSED ASSETS
425
ROI
9x
STRATEGY
Jordan Craig joined forces with Joybyte to work with fashion and streetwear influencers to promote their new product drops and multiple product lines.
INFLUENCER CURATION
Jordan Craig Denim has a legacy that spans decades and continues to make waves in the fashion industry. With new product drops happening all the time, sourcing high-quality custom content can be costly and time consuming. The Jordan Craig team knew they wanted to leverage user generated content to populate their organic social feed and show real people wearing their clothes.
CAMPAIGN EXECUTION
Joybyte selects relevant micro influencers who can create high-quality and extremely creative user generated content while authentically sharing Jordan Craig’s brand story with their followers in various styled videos, such as GRWM (Get Ready With Me), A Day In The Life, OOTD (Outfit of the Day), and more. This group also includes a niche of plus-size influencers to show off Jordan Craig’s “Big Men” clothing line. We also reactivated select influencers whose posts have done well – this resulted in a handful of extremely valuable creators that could be called upon to create new content at any time. At the end of the campaign, these 161 influencers created almost 450 pieces of content across multiple campaigns that has been viewed more than 6 million times.
A special Black Friday Cyber Monday strategy contributed to impressive engagement and revenue. This comprehensive approach led to significant brand gains.
“WE WANTED TO REALLY BUILD OUT OUR INFLUENCER PROGRAM. JOYBYTE WAS ABLE TO FIND HIGH QUALITY, RELEVANT INFLUENCERS THAT MET ALL OF OUR KEY DEMOGRAPHICS, MANY OF WHICH WERE AMAZING AND REALLY DROVE TOP LINE REVENUE.”
– Director of Marketing, Jordan Craig
