About

After separating from their parent company to branch out on their own, Lounge Wagon came to Joybyte for help building an ambassador program to generate buzz and UGC about their 3-in-1 adventure wagon.

The Challenge

Lounge Wagon’s social media presence was very limited and hadn’t been updated in a while. With only 80 followers on Instagram when they onboarded with Joybyte, creating brand awareness was a top priority.

Our Solution

The Joybyte team engaged mom and family influencers who generated incredible results. One creator, @miram.gin’s post generated more than 12 million views, 350k shares, 282k likes, and over 8800 comments. The post sold 80 Lounge Wagons in a single day, generating $31,500 in sales. This effectively led to Lounge Wagon selling out their entire stock and gaining 16,000 followers in a single weekend.

Influencer marketing is fundamentally about fostering relationships and cultivating a sense of community. When promoting a product with significant viral potential like Lounge Wagon, our strategy centers on identifying key influencers within the community we aim to engage. In this instance, we partnered with a trusted mom creator who holds influence in the parenting sphere and possesses the credibility to endorse Lounge Wagon as a must-have product for moms. Given that parents tend to place greater trust in recommendations from individuals who share similar life experiences, Miriam’s role as a parent herself enabled her to forge emotional connections with her followers while offering a valuable parenting solution. Posts of this nature often prompt active participation from other parents, who may contribute their own recommendations or pose questions about the products. By fostering dialogue within the parenting community through comments and interactions, we catalyzed the post’s virality, significantly enhancing its visibility and reach.

This kind of virality has continued, with the total campaign to date receiving over 14 million views, 713,966 engagements, a 37% engagement rate, and a $1.7M earned media value. Lounge Wagon has since added the organic social media management scope of work to help manage the new and growing community that loves this hot viral product. Lounge Wagon has gained more than 20k followers in the last four months.