MUSLIN COMFORT

Makers of the viral temperature-regulating 365 Blanket.

muslin comfort_hero

INFLUENCERS

63

TOTAL IMPRESSIONS/VIEWS

2.2M

FULLY LICENSED ASSETS

275

EMV (Earned Media Value)

$1.7M

STRATEGY

Muslin Comfort partnered with Joybyte to promote their 365 Blanket with influencers on Instagram and TikTok – with the ultimate goals of getting more brand awareness, conversions, and authentic UGC photos/videos they could use on their website and social media.

Influencer playing with her child under the Muslin Comfort 360 blanket
Influencer holding cup of hot cocoa on top of Muslin Comfort 360 blanket

INFLUENCER CURATION

The Muslin Comfort team had tried running their own internal influencer programs previously, with little success. Scouting, vetting, and managing influencers is a time consuming process, so they turned to the expert team at Joybyte for guidance.

CAMPAIGN EXECUTION

Using Joybyte’s proven process, we found influencers in Muslin Comfort’s target audience and got to work! Over a 10 month time period, 63 best-in-class influencers created a whopping 275 pieces of fully licensed assets that Muslin Comfort can continue to leverage on their website, in ads, and on their own social media. This content has also generated 2.2 million views and impressions and $1.7 million in EMV (earned media value) for the brand.

Influencer sitting on a couch with the Muslin Comfort 360 blanket

Get in Touch

Elevate your brand’s influence. Begin the
conversation today.

Unlock Fresh
Insights

Tired of the same old trends? Dive into our
#joybytes newsletter for unique insights into
evolving industry trends.