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Muslin Comfort

Muslin Comfort

Muslin Comfort

Makers of the viral temperature-regulating 365 Blanket.




total impressions/


fully licensed assets


EMV (earned media value)


Muslin Comfort partnered with Joybyte to promote their 365 Blanket with influencers on Instagram and TikTok – with the ultimate goals of getting more brand awareness, conversions, and authentic UGC photos/videos they could use on their website and social media. 

The Challenge

The Muslin Comfort team had tried running their own internal influencer programs previously, with little success. Scouting, vetting, and managing influencers is a time consuming process, so they turned to the expert team at Joybyte for guidance.

Our Solution

Using Joybyte’s proven process, we found influencers in Muslin Comfort’s target audience and got to work! Over a 10 month time period, 63 best-in-class influencers created a whopping 275 pieces of fully licensed assets that Muslin Comfort can continue to leverage on their website, in ads, and on their own social media. This content has also generated 2.2 million views and impressions and $1.7 million in EMV (earned media value) for the brand.