VESSEL GOLF
11M views driven by 888 influencer posts.
INFLUENCERS
285
TOTAL IMPRESSIONS/VIEWS
28.7M
FULLY LICENSED ASSETS
888
FOLLOWER GROWTH
50k
STRATEGY
Vessel Golf partnered with Joybyte to create a high volume of UGC to promote their premium golf bags on Instagram and TikTok.
INFLUENCER CURATION
Vessel was looking to create high-quality UGC with golfers of different skill levels – from the everyday joe to the elite pro golfer – to show that their bags are truly for everyone and are built to last. But they didn’t want to break the bank when getting this type of content.
CAMPAIGN EXECUTION
The Joybyte team identified three influencer personas within the golf community: everyday golfers, fashion/lifestyle golfers, and elite golfers. Using our proven process, we identified, vetted, and communicated with hundreds of influencers. The result? Top-notch content that looks great on the feed and triggers buying intent. At the end of the campaign, 285 influencers have created nearly 900 pieces of fully-licensed content that has been viewed over 11 million times! We also grew Vessel Golf’s social media following by more than 50,000 followers.
