Influencer, Paid
The Power of Paid Amplification To Scale Influencer Posts
Influencer marketing is great at starting conversations, but paid media is what makes those conversations scale.If you’re relying on organic creator content alone, you’re likely leaving reach, performance, and revenue on the table. When a paid amplification strategy aligns with a brand’s goals, it can scale influencer content to improve performance, targeting, and conversions. Th...
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The Power of Paid Amplification To Scale Influencer Posts
Influencer marketing is great at starting conversations, but paid media is what makes those conversations scale.If you’re relying on organic creator content alone, you’re likely leaving reach, performance, and revenue on the table. When a...
Updates to the TikTok Shop Performance Score
TikTok Shop is making it easier to understand how well your brand’s shop is performing. As of March 2025, your Performance Score is now based on how you compare to other sellers in the same product category. Before this, your shop was compared ...
Joybyte Powers TikTok Shop Growth for Lyrically Correct
Joybyte has launched new work for trivia game brand Lyrically Correct, supporting the business as lead social agency across TikTok Shop and organic TikTok social media in the US.Joybyte was brought on to help scale Lyrically Correct beyond seasonal s...
Brand Strategies for Navigating The Retail Shift Happening on TikTok
If you’ve been on TikTok lately and it has felt more like a shopping channel than a social app, you’re not wrong.TikTok is no longer just a place for dancing videos and trending sounds. It’s becoming a full-blown retail platform whe...
Don’t Quit TikTok Shop Too Early To See Gains
Let’s be honest. Most brands aren’t failing on TikTok Shop because their strategy sucks. They’re failing because someone in leadership gets spooked too early. The numbers don’t look how the spreadsheet said they should. Budget...
Social Proof Direct-to-Consumer Brands Must Leverage to Drive Conversions
For direct-to-consumer (D2C) brands, building trust is everything. Shoppers today are more skeptical of traditional advertising than ever before, but they put a lot of weight on what other people say and do. That’s where social proof comes in. ...