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How to Get Your Brand Ready for BFCM
Every year, brands spend months preparing for Black Friday Cyber Monday (BFCM). They negotiate discounts, increase inventory, build email campaigns, and allocate larger advertising budgets than at any other point in the year. Yet despite all of that preparation, many still come away wondering why their biggest sales event didn't deliver the results they expected.The reality is that BFCM success is...
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How to Get Your Brand Ready for BFCM
Every year, brands spend months preparing for Black Friday Cyber Monday (BFCM). They negotiate discounts, increase inventory, build email campaigns, and allocate larger advertising budgets than at any other point in the year. Yet despite all of that ...
Myriah Castillo Speaks at 2026 Ad Age Small Agency Conference
At the Ad Age Small Agency Conference, Joybyte President Myriah Castillo joined the debate "Creator vs. Creative—Who Shapes the Future of Ideas?" to challenge one of marketing's biggest assumptions: that great ideas begin in the boardroom.Drawi...
The Relevance Engine: Why Organic Social Has Become Marketing’s Most Valuable Learning System
The biggest shift in marketing isn't artificial intelligence. It's relevance.For decades, marketing was largely a distribution problem. Brands that could buy the most attention usually won. Today, attention is no longer scarce—it's abundant. Co...
Micro-Moments in Social Media Feeds Are Where Customer Attention Is Won
Social media moves fast. Really fast. A person can scroll through dozens of videos, posts, ads, and recommendations in less than a minute. Most of it disappears from memory almost instantly. Yet every day, certain pieces of content break through the ...
How To Use Creator Insights to Build a Stronger Product Launch Strategy
Most brands approach product launches backward. They spend months refining messaging, building creative assets, planning paid media campaigns, and forecasting sales. Then they launch, cross their fingers, and hope customers respond the way they expec...
Joybyte Names Jon Ferrian TikTok Shop Account Manager
Joybyte, a top 10 certified TikTok Shop agency, has named Jon Ferrian as its newest TikTok Shop Account Manager.Ferrian joins Joybyte from TikTok, where he served as a Category Manager for the platform's Consumables–Food & Beverage business...