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Brands on TikTok: How Your Page Influences Your Shop Performance
Your TikTok Shop doesn’t exist in a vacuum. It thrives—or struggles—based on the strength of your brand’s overall TikTok presence. While many brands focus on uploading products and running promotions, fewer understand how cruc...

Joybyte Wins Sticker Mule Influencer Management Business
Influencer Campaign Will Demonstrate Power of Swag for ‘Kick-Ass’ Internet BrandJoybyte, the influencer-led social marketing agency, has won the influencer management business for Sticker Mule, the Internet’s favorite custom printin...

Updates to the TikTok Shop Performance Score
TikTok Shop is making it easier to understand how well your brand’s shop is performing. As of March 2025, your Performance Score is now based on how you compare to other sellers in the same product category. Before this, your shop was compared ...

How To Create a Collaborative Content Strategy With Influencers
Executing a collaborative content with influencers is a powerful way to drive engagement, amplify brand messaging, and foster authentic connections. But to unlock the true potential of influencer marketing services, brands need a solid plan. Here's h...

How UGC Marketing Featuring Micro-Trends Helps Brands Move Faster and Smarter
Culture doesn’t wait. Micro-trends pop up on TikTok, spread to Instagram, and are everywhere before traditional ad campaigns even leave the planning room. That’s why more brands are turning to user-generated content (UGC) as a nimble, aut...

The Role of D2C Brand Influencers in Building Loyalty Programs
As the D2C landscape grows increasingly competitive, loyalty isn’t just a bonus—it’s a necessity. Traditional points-based systems often fall short in creating true brand advocates. That’s where influencers come in. Leveraging...