News
Myriah Castillo Speaks at 2026 Ad Age Small Agency Conference
At the Ad Age Small Agency Conference, Joybyte President Myriah Castillo joined the debate "Creator vs. Creative—Who Shapes the Future of Ideas?" to challenge one of marketing's biggest assumptions: that great ideas begin in the boardroom.Drawing on Joybyte's experience building creator-led growth systems, Myriah argued that creators shouldn't replace creative strategy—they should info...
FILTER BY CATEGORY:
Myriah Castillo Speaks at 2026 Ad Age Small Agency Conference
At the Ad Age Small Agency Conference, Joybyte President Myriah Castillo joined the debate "Creator vs. Creative—Who Shapes the Future of Ideas?" to challenge one of marketing's biggest assumptions: that great ideas begin in the boardroom.Drawi...
The Relevance Engine: Why Organic Social Has Become Marketing’s Most Valuable Learning System
The biggest shift in marketing isn't artificial intelligence. It's relevance.For decades, marketing was largely a distribution problem. Brands that could buy the most attention usually won. Today, attention is no longer scarce—it's abundant. Co...
Micro-Moments in Social Media Feeds Are Where Customer Attention Is Won
Social media moves fast. Really fast. A person can scroll through dozens of videos, posts, ads, and recommendations in less than a minute. Most of it disappears from memory almost instantly. Yet every day, certain pieces of content break through the ...
How To Use Creator Insights to Build a Stronger Product Launch Strategy
Most brands approach product launches backward. They spend months refining messaging, building creative assets, planning paid media campaigns, and forecasting sales. Then they launch, cross their fingers, and hope customers respond the way they expec...
Joybyte Names Jon Ferrian TikTok Shop Account Manager
Joybyte, a top 10 certified TikTok Shop agency, has named Jon Ferrian as its newest TikTok Shop Account Manager.Ferrian joins Joybyte from TikTok, where he served as a Category Manager for the platform's Consumables–Food & Beverage business...
Myriah Castillo Joins the eCommerce Fastlane Podcast to Discuss the TikTok Shop Halo Effect
Joybyte President Myriah Castillo joined Steve Hutt on the eCommerce Fastlane Podcast to explore one of the biggest shifts happening in ecommerce today: why TikTok Shop should be viewed as a demand engine—not just another sales channel.During t...