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VeSync’s Etekcity Appoints Joybyte As Lead Influencer Marketing Agency
VeSync, a leading producer of smart home products, today announced that it has appointed Joybyte as the lead influencer marketing agency for one of its consumer brands, Etekcity.Etekcity’s line of smart home consumer goods spans several categories: fitness and health (body weight scales and blood pressure monitors), kitchen (nutrition scales), personal care and travel (back massager and lugg...
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VeSync’s Etekcity Appoints Joybyte As Lead Influencer Marketing Agency
VeSync, a leading producer of smart home products, today announced that it has appointed Joybyte as the lead influencer marketing agency for one of its consumer brands, Etekcity.Etekcity’s line of smart home consumer goods spans several categor...
How Beauty Brands Can Navigate the Impacts of ‘Deinfluencing’ on Social Media
It’s time to talk about the trend of deinfluencing and its impact on beauty brands’ marketing, their consumers’ purchase decisions and content creation. We’re seeing a rise of anti-promotional content for haircare, cosmetics a...
Silipint Names Joybyte as AOR
Influencer-led social marketing agency Joybyte has won AOR duties for Silipint, a company that makes colorful, reusable silicone drinking cups, bowls, and straws. The agency will break its first work for the brand in February 2025.The scope of the wo...
Why Fitness and Wellness Brands Should Build Micro-Influencer Communities
If your wellness brand isn’t on the hunt for a fitness micro-influencer to hit a yoga pose on your mat or chug your protein post-workout, what’s the holdup? Fitness and nutrition brands earn big props when influencers promote healthy life...
Joybyte Named AOR For HOBO Bags
Influencer-led social-marketing agency Joybyte has won AOR duties for female-founded, family-run accessories brand HOBO Bags after a pitch. The agency will break its first work for the brand later this month.Joybyte will handle social-media managemen...
How To Create a Seamless Customer Journey Using a Social Media Funnel
Social media is a highly interactive playground for brands to engage their audiences and influence action as customers navigate the marketing funnel. Most businesses understand the audience interaction and engagement pieces, but not all know how to u...