Influencer, News, TikTok
Myriah Castillo Joins the eCommerce Fastlane Podcast to Discuss the TikTok Shop Halo Effect
Joybyte President Myriah Castillo joined Steve Hutt on the eCommerce Fastlane Podcast to explore one of the biggest shifts happening in ecommerce today: why TikTok Shop should be viewed as a demand engine—not just another sales channel.During the conversation, Myriah breaks down how creator-led content drives measurable growth far beyond in-app purchases, influencing Amazon sales, DTC perfor...
FILTER BY CATEGORY:
Myriah Castillo Joins the eCommerce Fastlane Podcast to Discuss the TikTok Shop Halo Effect
Joybyte President Myriah Castillo joined Steve Hutt on the eCommerce Fastlane Podcast to explore one of the biggest shifts happening in ecommerce today: why TikTok Shop should be viewed as a demand engine—not just another sales channel.During t...
Joybyte Turns Heretic Parfum’s Viral Nosferatu Moment Into a Profitable TikTok Shop Engine
Social and influencer agency Joybyte has partnered with niche fragrance brand Heretic Parfum to build a creator-led commerce strategy on TikTok Shop, driving a 1,047% increase in affiliate Gross Merchandise Value (GMV) in the first 60 days.The collab...
Why New York’s Synthetic Performer Advertising Law Is a Turning Point for Social Media Marketing
Artificial intelligence has quickly become part of the modern marketing toolkit.Brands are using it to generate images, create content variations, speed up production, and test creative ideas faster than ever before. The technology is evolving rapidl...
TikTok Shop Deals For You Days: How Brands Should Prepare for TikTok Shop’s Biggest Summer Sales Event
TikTok Shop’s “Deals For You Days” is quickly becoming one of the platform’s most important promotional windows for brands looking to drive visibility, affiliate momentum, and accelerated sales growth.Running from June 17 thro...
TikTok UGC for D2C Beauty Brands: What You Need to Win Today
There’s a reason your feed is full of skincare routines, “get ready with me” videos, and unfiltered product reviews. TikTok has changed how beauty products are discovered, evaluated, and purchased. For D2C beauty brands, this shift ...
Story-Driven Content Builds Brand Loyalty in 2026
If your content is not telling a story in 2026, it is getting ignored.People are not short on information. They are short on reasons to care. That is the difference between brands that get a scroll and brands that get remembered. Brands that use stor...