Influencer, News, Organic, TikTok, UGC
Myriah Castillo Joins The Ad Podcast to Discuss the Future of Social Growth
Social growth doesn’t come from campaigns. It comes from systems. That’s the shift Joybyte President, Myriah Castillo, unpacks on The Ad Podcast with host Dylan Conroy.In the episode, she challenges how influencer marketing is typically approached. One-off activations and pre-packaged messaging aren’t what move the needle anymore. What does? Creator-led systems that continuously ...
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Myriah Castillo Joins The Ad Podcast to Discuss the Future of Social Growth
Social growth doesn’t come from campaigns. It comes from systems. That’s the shift Joybyte President, Myriah Castillo, unpacks on The Ad Podcast with host Dylan Conroy.In the episode, she challenges how influencer marketing is typically a...
Why Creator-Led Marketing Matters Now That AI Is Shaping Product Discovery
Let’s talk about something that has quietly shifted in the world of marketing and product discovery. More people are turning to AI tools like ChatGPT to answer questions about products, compare options, and make purchasing decisions. What ...
Joybyte Named TikTok Shop Agency for Heretic Parfum
Joybyte, a leading social commerce agency, has been selected by celebrated fragrance house Heretic Parfum as its dedicated TikTok Shop agency partner. The engagement, which officially kicked off in late February, marks a strategic move by Heretic Par...
Creator-Led Growth Systems: Built for How People Discover Today
Discovery has changed. People no longer discover products primarily through campaign launches or brand claims. They discover them through lived experience, trusted voices, and real usage in environments shaped by algorithms. Platforms now prioritize ...
Don’t Quit TikTok Shop Too Early To See Gains
Let’s be honest. Most brands aren’t failing on TikTok Shop because their strategy sucks. They’re failing because someone in leadership gets spooked too early. The numbers don’t look how the spreadsheet said they should. Budget...
Brand Strategies for Navigating The Retail Shift Happening on TikTok
If you’ve been on TikTok lately and it has felt more like a shopping channel than a social app, you’re not wrong.TikTok is no longer just a place for dancing videos and trending sounds. It’s becoming a full-blown retail platform whe...