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Short-Form Videos: The Secret to Success for Fitness Brands in 2025
Fitness brands using short-form video ads and content are changing how they engage audiences, leading to increased interaction and better results. As consumer preferences shift toward brief, to-the-point content, brands must adjust their marketing to match their audience’s fast-paced lifestyle and short attention span. These campaigns bring fitness brands new opportunities to connect wi...
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Short-Form Videos: The Secret to Success for Fitness Brands in 2025
Fitness brands using short-form video ads and content are changing how they engage audiences, leading to increased interaction and better results. As consumer preferences shift toward brief, to-the-point content, brands must adjust their marketing to...
How Micro-Influencers Drive Big Results for Niche D2C Brands
For niche D2C brands, micro-influencers can drive big results by enabling authentic, cost-effective connections with highly targeted and engaged audiences.Consider these statistics spotlighting the appeal of micro-influencers:
According to HubSpot...
Why CPG Brands Should Embrace AI-Driven Social Strategies
At Joybyte, we’re not just keeping pace with the future of marketing—we’re shaping it.
Our Director of Social Strategy, Myriah Castillo, just dropped some serious insights on MarComm News about how AI is transforming the social m...
Why Home and Family Brands Should Prioritize Shoppertainment on Social Media
Shopping is always evolving, and advertising must evolve with it. With social media as a top advertising outlet, traditional techniques and methods don’t capture user’s attention. Successful social media advertising is catchy and authenti...
How To Increase Social Media Engagement for Small Brands: Proven Strategies That Work
Small businesses must understand how to increase social media engagement, because posting to an audience that doesn’t pay attention won’t help brands succeed. One of the best ways small companies use social media is to engage with followe...
How D2C Fitness Brands Can Use Challenges To Boost Engagement and Build Community
Social media fitness challenges are all over the popular FitTok and GymTok sides of TikTok. Trends like the Hot Girl Walk, Leg Day or No Sugar Challenge can be major drivers of engagement and community building — especially when well-known infl...