INDUSTRY SPOTLIGHT

Fitness & Nutrition

In the fast-paced world of fitness and nutrition, we build influencer-led campaigns that motivate, educate, and inspire. Joybyte creates custom influencer networks that authentically showcase your brand, bringing your products and mission directly to active, health-conscious audiences on platforms like TikTok and Instagram. By leveraging micro and macro influencers who embody your brand values, we help your brand establish trust, engagement, and loyalty in a way that feels genuinely aspirational.

Our team takes a hands-on approach to drive results, from influencer selection and seamless campaign execution to continuous optimization based on real-time data. With a focus on performance-driven strategies, we turn influencer partnerships into lasting customer relationships, helping fitness and nutrition brands grow beyond awareness to genuine brand advocacy. With Joybyte, your brand doesn’t just enter the conversation; it leads it.

Featured Case Study

ICE BARREL: UGC INFLUENCER MARKETING CASE STUDY

Makers of cold therapy training units.

INFLUENCERS

96

TOTAL IMPRESSIONS/VIEWS

11.2M

FULLY LICENSED ASSETS

220

EMV (Earned Media Value)

$9.1M

STRATEGY

Ice Barrel joined forces with Joybyte to increase social media engagement and brand awareness, curate high-quality UGC from influencers in the health and wellness space, and increase website traffic and conversions.

Influencer and athlete Eric Hinman poses while taking an ice bath in Ice Barrel

Influencer poses while getting into an Ice Barrel

INFLUENCER CURATION

Before the brand really gained traction in the fitness space – Ice Barrel has since become an official partner of the CrossFit Games – influencers and consumers were a little wary of the high price tag for what is essentially a plastic bucket that you have to fill with ice and water every time you want to use it. Once the USPs were known and the right personas were targeted, the brand became unstoppable among their target audience.

CAMPAIGN EXECUTION

Joybyte launched an influencer campaign strategy, which targeted holistic health and biohacking micro influencers with high engagement rates to incorporate the Ice Barrel into their daily fitness routine and share it with their followers. We retargeted influencers whose content performed the best with a giveaway campaign to share the Ice Barrel product with their followers.

The results? One high-performing giveaway posted by a retainer influencer gained Ice Barrel 1,500 new followers in a single day! Ice Barrel also saw a 320% in follower count growth, with an increase of 25,700 followers in the first 90 days, a 40% in website traffic and 25% increase in sales over the course of the campaign. Ice Barrel also made $400k in revenue and saw a 6x ROI.

"JOYBYTE HAS HELPED US GROW OUR SOCIAL MEDIA REACH EXPONENTIALLY. THEY'VE TAKEN SO MUCH WORK OFF MY TEAM'S PLATE, SO WE CAN FOCUS ON WHAT WE DO BEST."

– Owner, Ice Barrel