Knowledge Base

Myriah Castillo Named 2026 Chief Marketer Top Women in Marketing Honoree

We’re proud to share that Myriah Castillo, President of Joybyte, has been named a 2026 Chief Marketer Top Women in Marketing Honoree. This recognition highlights leaders who are shaping the future of marketing. Myriah stands out for doing exact...

Myriah Castillo Joins The Ad Podcast to Discuss the Future of Social Growth

Social growth doesn’t come from campaigns. It comes from systems. That’s the shift Joybyte President, Myriah Castillo, unpacks on The Ad Podcast with host Dylan Conroy.In the episode, she challenges how influencer marketing is typically a...

Why Creator-Led Marketing Matters Now That AI Is Shaping Product Discovery

Let’s talk about something that has quietly shifted in the world of marketing and product discovery. More people are turning to AI tools like ChatGPT to answer questions about products, compare options, and make purchasing decisions. What ...

Joybyte Named TikTok Shop Agency for Heretic Parfum

Joybyte, a leading social commerce agency, has been selected by celebrated fragrance house Heretic Parfum as its dedicated TikTok Shop agency partner. The engagement, which officially kicked off in late February, marks a strategic move by Heretic Par...

Creator-Led Growth Systems: Built for How People Discover Today

Discovery has changed. People no longer discover products primarily through campaign launches or brand claims. They discover them through lived experience, trusted voices, and real usage in environments shaped by algorithms. Platforms now prioritize ...

Don’t Quit TikTok Shop Too Early To See Gains

Let’s be honest. Most brands aren’t failing on TikTok Shop because their strategy sucks. They’re failing because someone in leadership gets spooked too early. The numbers don’t look how the spreadsheet said they should. Budget...

Brand Strategies for Navigating The Retail Shift Happening on TikTok

If you’ve been on TikTok lately and it has felt more like a shopping channel than a social app, you’re not wrong.TikTok is no longer just a place for dancing videos and trending sounds. It’s becoming a full-blown retail platform whe...

How To Create a Collaborative Content Strategy With Influencers

Executing a collaborative content with influencers is a powerful way to drive engagement, amplify brand messaging, and foster authentic connections. But to unlock the true potential of influencer marketing services, brands need a solid plan. Here's h...

How UGC Marketing Featuring Micro-Trends Helps Brands Move Faster and Smarter

Culture doesn’t wait. Micro-trends pop up on TikTok, spread to Instagram, and are everywhere before traditional ad campaigns even leave the planning room. That’s why more brands are turning to user-generated content (UGC) as a nimble, aut...

The Role of Influencers in Revitalizing Legacy Brands for a New Audience

Legacy brands know who they are, but not always how to show up for today’s buyer. While brand equity and history provide a strong foundation, modern consumers require more than name recognition. They demand cultural fluency, digital relevance, ...

Joybyte Powers TikTok Shop Growth for Lyrically Correct

Joybyte has launched new work for trivia game brand Lyrically Correct, supporting the business as lead social agency across TikTok Shop and organic TikTok social media in the US.Joybyte was brought on to help scale Lyrically Correct beyond seasonal s...

Why Authenticity Beats Speed in Influencer Marketing

At Joybyte, we’re not chasing trends for the sake of speed—we’re focused on building what actually lasts.Our own Chelsea Clough was recently featured in LBB, sharing why authenticity continues to outperform urgency in influencer mar...