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Why Authenticity Beats Speed in Influencer Marketing
By Amanda Nielsen
February 5, 2026
February 5, 2026
At Joybyte, we’re not chasing trends for the sake of speed—we’re focused on building what actually lasts.
Our own Chelsea Clough was recently featured in LBB, sharing why authenticity continues to outperform urgency in influencer marketing. From creator alignment to trust-driven growth, her perspective reinforces what we see every day: real impact comes from doing it right, not just doing it fast.
It’s a must-read for brands looking to build credibility, drive performance, and scale influencer programs the smart way.
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