Influencer-Led Marketing 101: Myriah Castillo, Val Ponce De Leon & Stephanie Brown Join Startup CPG Webinar
February 17, 2026
Joybyte President Myriah Castillo, Influencer Lead Strategist Val Ponce De Leon, and Lead Strategist Stephanie Brown joined Quinn Sullivan of Startup CPG, the largest community for emerging CPG brands, for an Influencer-Led Marketing 101 webinar focused on how CPG brands can make influencer content work harder across their marketing stack.
During the conversation, the Joybyte team breaks down how brands can move beyond one-off influencer partnerships and build a more intentional creator strategy—from finding and briefing the right creators to generating content that can support organic social, paid media, e-commerce, and broader brand marketing. They share how creator content can become an ongoing source of learning, trust, and scalable creative rather than simply another awareness tactic.
It’s a practical conversation for CPG brands looking to turn influencer marketing into a more connected, repeatable part of their growth strategy.
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