Myriah Castillo and Val Ponce De Leon Join the Startup CPG Podcast to Talk Growing Your Brand with Influencer Marketing
April 23, 2026
Joybyte President Myriah Castillo and Influencer Lead Strategist Val Ponce De Leon joined Daniel Scharff, Founder of Startup CPG, on the Startup CPG Podcast to break down what a real influencer marketing strategy looks like for emerging CPG brands.
Startup CPG is the largest community dedicated to supporting emerging consumer packaged goods brands, connecting founders with the resources, relationships, and insights they need to grow.
During the conversation, Myriah and Val share how brands can move beyond one-off influencer campaigns and build creator programs designed to generate content, learn what resonates, and drive measurable growth. They dig into creator strategy, investment, testing, and what brands need to get right as they build a more scalable approach to influencer marketing.
It’s a practical conversation for CPG brands looking to make creators a more intentional—and impactful—part of their growth strategy.
YOU MIGHT ALSO LIKE:
