Levoit’s Social Campaign Cleans Up with Lifestyle Influencers

AOR Joybyte leads a strategy that makes the brand the centerpiece of comfortable living. 

Levoit, the brand dedicated to creating smart products for cleaner, more comfortable homes has launched its latest digital campaign with the help of more than 100 of today’s most beloved influencers across the lifestyle category. 

Created in collaboration with marketing agency of record Joybyte, the robust campaign tapped popular influencers like dog parent @frenchie_louisclark, lifestyle creator Victoria Lightfoot, and motherhood creators @jenmariegreer and @junebabylove to illustrate how Levoit products improve quality of life for homeowners, pets, children, and everyone in between. Featuring must-haves like the LVAC-200 Cordless Vacuum and the Vital 100S Smart Air Purifier, the content effectively demonstrates how Levoit products capture pet hair, odors, and allergens while making safer spaces for even the most vulnerable occupants. 

Joybyte crafted the influencer strategy after identifying three key demographics for maximum added awareness: Pets & Their Parents, Minimalist Men, and Moms with Influence.  

By the campaign’s fourth month, Levoit has seen a significant boost in brand awareness, with over 4 million views and impressions and 700+ conversions directly attributed from 285+ influencer posts, lapping the team’s original goals. The increase in online visibility has also contributed to a vital impact during major shopping holidays thanks to an equally successful Black Friday/Cyber Monday campaign, which generated nearly 80 pieces of content for TikTok and Instagram and received more than 943K impressions, 23K+ engagements, and 58 conversions over the weekend alone.

“By tapping into the trusted voices of returning influencers and blending them with new perspectives, Levoit generated buzz and expanded its reach during this Black Friday/Cyber Monday campaign,” said Rosellen Quist, influencer campaign lead at Joybyte. “This targeted approach not only increased brand awareness but also drove significant engagement and sales throughout the campaign period.”

The campaign will continue to roll out across Instagram, TikTok, and Facebook through targeted reels and grid posts.