Updates to the TikTok Shop Performance Score

TikTok Shop is making it easier to understand how well your brand’s shop is performing. As of March 2025, your Performance Score is now based on how you compare to other sellers in the same product category. Before this, your shop was compared to the entire marketplace, which didn’t always paint an accurate picture.

The TikTok Shop update helps sellers see where they stand among their true competitors, scoring brands on satisfaction, fulfilment, and customer service. Whether you sell beauty products, home goods, or tech accessories, you’re now ranked against similar shops.

Preview Your Brand’s TikTok Performance

Another helpful update: TikTok is now offering sellers a preview of upcoming Performance Score changes. This preview gives you early access to see how future rules might affect your score, but it doesn’t impact your current eligibility or benefits yet.

Think of it as a practice run. You get the chance to adjust before any new standards officially roll out.

What the Performance Score Measures

The TikTok Shop Performance Score (SPS) ranges from 0 to 5 and is based on your shop’s activity over the last 90 days. It’s built on three core areas:

• Product satisfaction: Things like refund or return rates caused by the seller
• Fulfillment and logistics: Late shipments or seller-side cancellations
• Customer service: Complaint rates and how quickly you respond to messages (especially within 24 hours)

To qualify for a score, your shop needs at least 30 valid orders in a 90-day period and a clean record with no fraud flags.

Why Brands’ TikTok Scores Matter

Your SPS isn’t just a number—it directly affects your shop’s opportunities and exposure. A higher score unlocks more platform benefits, like:

• Access to affiliate tools, flash deals, and TikTok-funded promotions
• Faster payouts depending on your SPS rating
• Eligibility for campaign features and Shop Ads
• Earning the Star Shop Badge if your SPS is 4.0 or higher with no major violations

These perks can boost traffic, sales, and visibility within TikTok Shop, giving sellers a clear reason to prioritize their performance.

What Sellers Should Do Now

1. Review the Score Preview

If your Seller Center has access to the upcoming score view, use it. Identify where your shop may fall short, such as shipping speed, product satisfaction, or customer replies, and take action before it counts against you.

2. Focus on Category-Level Competition

Because your TikTok shop is now ranked against others in your niche, it’s important to look at performance trends specific to your category. Small improvements in shipping, reviews, and return rates can help you stand out from similar sellers.

3. Improve Communication

Responding quickly to customer messages and solving issues quickly are now even more important. Delayed responses or missed complaints can hurt your score and eligibility for TikTok programs.

4. Stay Ahead of Policy Changes

The preview period is a chance to prepare. Track changes, update your workflows, and set internal goals to stay above the category average once the new standards go live.

Get Your Shop Ready to Perform

TikTok Shop’s updated Performance Score system puts sellers in a better position to track meaningful improvements. Comparing your shop to similar businesses instead of the entire platform is a welcome change. It’s more personalized and actionable, and it gives you real clarity on what to improve.

At Joybyte, we believe that data-backed performance is the key to long-term success. Whether it’s optimizing your TikTok Shop strategy or aligning influencer marketing with your business goals, our always-on approach is designed to move the needle at every customer touchpoint. 

We know updates like these can be overwhelming, which is why having a Certified TikTok Shop agency in your corner is helpful. If you’re interested in learning more about how we help brands grow across TikTok and beyond, contact us today!