INDUSTRY SPOTLIGHT

Fashion & Beauty

We know that in fashion and beauty, authenticity and trends are everything. At Joybyte, we design influencer-powered campaigns that help your brand not only stand out but become a go-to name on TikTok, Instagram, and YouTube. By working with influencers who genuinely resonate with your target audience, we create social strategies that elevate your brand from mere awareness to full-on fan engagement. Our team blends trend-driven content creation with powerful social amplification to ensure your brand is always top-of-feed and top-of-mind.

Our full-service approach covers everything from influencer sourcing and content production to ongoing optimization and reporting, giving you complete visibility into your campaign’s performance. We use insights to scale what’s working, guaranteeing that every campaign delivers measurable growth. In fashion and beauty, staying ahead is essential—and Joybyte is here to keep your brand at the forefront.

Featured Case Study

JORDAN CRAIG

6M views, 425 unique assets, and a 9x ROI delivered by 166 streetwear influencers.

INFLUENCERS

166

TOTAL IMPRESSIONS/VIEWS

6.1M

FULLY LICENSED ASSETS

425

ROI

9x

STRATEGY

Jordan Craig joined forces with Joybyte to work with fashion and streetwear influencers to promote their new product drops and multiple product lines.

Influencer modeling Jordan Craig shorts, sitting on a brick wall

INFLUENCER CURATION

Jordan Craig Denim has a legacy that spans decades and continues to make waves in the fashion industry. With new product drops happening all the time, sourcing high-quality custom content can be costly and time consuming. The Jordan Craig team knew they wanted to leverage user generated content to populate their organic social feed and show real people wearing their clothes.

CAMPAIGN EXECUTION

Joybyte selects relevant micro influencers who can create high-quality and extremely creative user generated content while authentically sharing Jordan Craig’s brand story with their followers in various styled videos, such as GRWM (Get Ready With Me), A Day In The Life, OOTD (Outfit of the Day), and more. This group also includes a niche of plus-size influencers to show off Jordan Craig’s “Big Men” clothing line. We also reactivated select influencers whose posts have done well – this resulted in a handful of extremely valuable creators that could be called upon to create new content at any time. At the end of the campaign, these 166 influencers created 425 pieces of content across multiple campaigns that has been viewed more than 6 million times.

A special Black Friday Cyber Monday strategy contributed to impressive engagement and revenue. This comprehensive approach led to significant brand gains.

Influencer modeling Jordan Craig shorts in a park

“WE WANTED TO REALLY BUILD OUT OUR INFLUENCER PROGRAM. JOYBYTE WAS ABLE TO FIND HIGH QUALITY, RELEVANT INFLUENCERS THAT MET ALL OF OUR KEY DEMOGRAPHICS, MANY OF WHICH WERE AMAZING AND REALLY DROVE TOP LINE REVENUE.”

– Director of Marketing, Jordan Craig