Overview
With decades of cultural recognition behind its iconic products, Wham-O’s opportunity wasn’t introducing consumers to the brand—it was making timeless products feel relevant to a new generation of social-first audiences. Joybyte partnered with Wham-O to develop a creator strategy that reimagined classic toys through authentic outdoor experiences, active lifestyles, and everyday moments of play. By empowering creators to showcase products in naturally shareable ways, the brand built a scalable library of modern content that expanded digital relevance, strengthened community engagement, and created a repeatable framework for sustaining interest in some of the world’s most recognizable toy brands.
Results
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59
Creators
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445k
Impressions
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104
Assets
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2,116%
Follower Growth
Strategy
Wham-O partnered with Joybyte to reintroduce some of the world’s most iconic toy brands to a new generation through creator-led storytelling. Rather than relying on nostalgia alone, the strategy focused on activating creators across family, outdoor, fitness, and trick-shot communities who could naturally incorporate products like Frisbee®, Slip ‘N Slide®, and Hula Hoop® into authentic moments of play. The goal was to generate evergreen creator content that increased brand awareness while building a reusable library of social-first assets.
Execution
Joybyte recruited creators whose lifestyles naturally aligned with Wham-O’s products, giving them the creative freedom to showcase play, family activities, outdoor adventures, and skill-based content in ways that felt native to their audiences. The campaign emphasized authentic demonstrations over scripted promotions, resulting in a collection of licensed creator assets that could be repurposed across organic social, paid media, ecommerce, and future marketing initiatives.
Results
Wham-O established a scalable creator content engine that refreshed the brand’s social presence while introducing its classic products to new audiences. Authentic creator storytelling generated meaningful awareness, accelerated audience growth, and produced a valuable library of reusable creative that continues to support the brand well beyond the initial campaign. By shifting from traditional advertising to creator-led content, Wham-O built a repeatable framework for keeping an iconic legacy brand culturally relevant in today’s social landscape.
