Idahoan
Idahoan provides delicious mashed potatoes that are ready in minutes. Made with 100% real Idaho potatoes, get homemade taste every time.
INFLUENCERS
57
FULLY LICENSED ASSETS
93
TOTAL IMPRESSIONS/VIEWS
126M
FOLLOWER GROWTH
76%
STRATEGY
Leading potato brand Idahoan wanted to expand brand awareness, community building, generate UGC, and increase customer acquisition/retention via social media. Though they were established on social media and had worked with influencers in the past, they were looking for a partner to help take their organic social and influencer marketing efforts to the next level.
INFLUENCER CURATION
The Joybyte team has found that macro influencers drive the best engagement and audience sentiment for Idahoan. Among our target influencer personas: busy moms, food reviewers, recipe creators, and nomads, the product is seamlessly integrated into the content, making it feel like a natural part of the creator’s everyday routine rather than a forced promotion. It’s presented in an authentic, relatable way that aligns with the influencer’s style, ensuring it doesn’t disrupt the viewer’s experience. The integration feels genuine, allowing the audience to connect with the product without it feeling overly commercialized.
CAMPAIGN EXECUTION
In 12 months, we’ve secured 57 influencers who have generated over 126 million views and impressions for the brand across influencers and organic (increasing 600k+ month over month).
One of Idahoan’s goals was to grow their TikTok account by 1,000 followers in 1 year. Within 6 months, the Joybyte team already doubled that number (growing their social media following by more than 76%) and achieved several viral posts.
One such viral video from @munchinwithmaddie_ has over 1.4 million views and 61,000 likes.
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