INDUSTRY SPOTLIGHT

Health & Wellness

For health and wellness brands, Joybyte designs influencer-led campaigns that build trust, educate, and engage audiences where they’re most active—TikTok, Instagram, and YouTube. By working with carefully selected influencers who genuinely resonate with wellness-minded communities, we help your brand foster connections that drive awareness, engagement, and lasting brand loyalty. Our full-funnel approach, from content creation to paid amplification, ensures your message is seen, heard, and felt.

We take care of every detail—from finding the right influencers to optimizing content and measuring results—so you can stay focused on your mission. With data-driven insights guiding every campaign, we amplify your message in ways that enhance your brand’s credibility and reach. With Joybyte, health and wellness brands can confidently grow their community and influence where it matters most.

Featured Case Study

MITO RED LIGHT

Relax, recharge and rejuvenate with next-generation red light therapy.

INFLUENCERS

145

FULLY LICENSED ASSETS

258

TOTAL IMPRESSIONS/VIEWS

1.3M

FOLLOWER GROWTH

50k

STRATEGY

Mito Red Light was a well-established brand with an engaged audience, but they knew their social media was falling flat and needed a revamp. They joined forces with Joybyte to give their brand a facelift and create compelling UGC to help spread awareness about red light therapy.

Influencer using the MitoMIN 2.0 Red Light Therapy Panel in her bathroom as she gets ready for the day

Influencer image of the MitoMIN 2.0 Red Light Therapy Panel on a desk

INFLUENCER CURATION

One of the challenges with marketing red light therapy is it’s not FDA-approved. There are many studies about the viability of red light therapy for sports and injury recovery, hair loss and skin improvement, but there are many requirements about how to market it online. Finding the right influencers who could speak about the product in just the right way was crucial.

CAMPAIGN EXECUTION

Luckily the Joybyte team has plenty of experience in the biohacking space! We started out the campaign by utilizing our previous contacts in the biohacking niche who already knew the benefits of red light therapy. We then utilized affinity creator searches to find other influencers who were similar to this target audience. We were pleasantly surprised to find many red light therapy educators on TikTok and Instagram and were able to find a lot of people already talking about the benefits of red light therapy who already had an engaged audience. They were thrilled to try Mito Red Light’s products and share them with their followers.

After testing this broad audience of biohackers and red light therapy influencers and seeing great success, we niched down and segmented the campaign into various athletes that could benefit from red light therapy like runners, cyclists, pickleball players and CrossFit enthusiasts. The results? 145 influencers generated more than 250 pieces of fully-licensed content that garnered 1.3 million views and impressions. The Joybyte team also grew Mito's social following by 50,000.

Influencer using the Mito Red Light MitoMIN 2.0 Red Light Therapy Panel

“I TRY NOT TO WORK WHILE ON VACATION - AS A RESULT, I COME BACK TO A MASSIVE TO-DO LIST. BUT THE ONE BRIGHT SPOT IS OUR SOCIAL MEDIA, WHICH DOESN'T MISS A BEAT AND CONTINUES TO HAVE GREAT CONTENT
THANKS TO JOYBYTE.”

– CEO, Mito Red Light