Myriah Castillo Joins The Ad Podcast to Discuss the Future of Social Growth
March 26, 2026
Social growth doesn’t come from campaigns. It comes from systems. That’s the shift Joybyte President, Myriah Castillo, unpacks on The Ad Podcast with host Dylan Conroy.
In the episode, she challenges how influencer marketing is typically approached. One-off activations and pre-packaged messaging aren’t what move the needle anymore. What does? Creator-led systems that continuously generate content, surface real audience signals, and reveal what’s actually worth scaling.
Creators aren’t just producing content. They’re shaping discovery, influencing how people talk about products, and building the trust that drives decisions. The brands that win are the ones paying attention to those signals and using them to guide everything from creative to paid media.
That’s exactly how Joybyte approaches growth. Not as a series of campaigns, but as an always-on engine powered by creators, designed to build momentum over time.
This thinking is the foundation behind Joybyte’s Creator-Led Growth System, which Myriah references in the episode. It’s how brands turn creators into a continuous engine for insight, content, and scalable performance across channels.
Listen to the full episode and download your free copy of our Creator-Led Growth Playbook.
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