JILL’S HOMESTEAD
Handcrafted fine leather accessories made in the USA and built to stand the test of time.
INFLUENCERS
36
TOTAL IMPRESSIONS/VIEWS
1.3M
FULLY LICENSED ASSETS
191
EMV (Earned Media Value)
$512,141
STRATEGY
Jill’s Homestead had a small but dedicated following in the owner’s hometown of Chariton, Iowa; she came to Joybyte to get more recognition for her leather goods and enter a more luxury market outside the Midwest, thus increasing her sales throughout the country – and the world.
INFLUENCER CURATION
Jill’s paid media team needed UGC-style content for social ads and the Joybyte team needed more content for organic social media. Joybyte got to work to get this produced!
CAMPAIGN EXECUTION
The Joybyte team’s strategy was to use the hashtags #NFR and #NFRFashion to find influencers attending and talking about the National Finals Rodeo that takes place in Vegas every year – which is often more about the fashion than the actual rodeo! The campaign was extremely successful, with 36 influencers creating nearly 200 fully-licensed photos and videos for Jill’s Homestead to use in ads, on social media, on their website, promotional materials, and more.
