Lead Strategist

Job Description:

We’re Joybyte. The one-and-done social media partner for ecommerce in the TikTok era. Our unique model gives businesses instant access to a team of 5 social media professionals to manage social media entirely on their behalf (including an account manager, strategist, graphic designer, copywriter, and a community manager). All for less than the cost of a single in-house hire. We are looking for your creative talent and passion for building brands to join our team as we help businesses organically grow on social media through influencer marketing, ambassador outreach, and UGC ad ready content.

Are you a social media enthusiast who is driven by results and loves to see your clients succeed? Do you enjoy the fast-paced agency lifestyle and have a passion for Instagram and TikTok? Joybyte is currently seeking a Lead Strategist who is highly creative, keeps up-to-date with industry trends, and is a self-starter. In this role, you will be responsible for overseeing social media and influencer campaigns, with a strong focus on retention and renewals through account performance.

If you are passionate about building brands in the digital world and love social media, apply to Joybyte, one of the fastest-growing marketing companies.

Position Summary:

• As the Lead Strategist specializing in Influencer Marketing and Organic Social Media, you will play a pivotal role in shaping and executing innovative strategies across TikTok and Instagram platforms. This dynamic position requires a seasoned professional with expertise in influencer engagement and a deep understanding of organic social media dynamics.

Responsibilities:

• Strategic Leadership:

• • Client-Centric Approach: Understand client objectives and goals, conceptualize effective social & influencer strategies, and lead the team in the execution of impactful campaigns that drive results.

  • Team Oversight: Provide oversight to the social media strategist teams who focus on organic social media campaigns and the influencer campaign leads who focus on influencer marketing campaigns to ensure account performance is meeting or exceeding Client KPIs.

  • Platform Expertise: Demonstrate specialized knowledge and expertise in TikTok and Instagram, staying ahead of trends and algorithm changes to drive effective strategies.

  • Trend Monitoring: Stay up-to-date with new digital technologies, influencer marketing trends, and platform best practices to bring innovative approaches to campaigns.

• Campaign Development:

  • Strategic Design: Develop and design initial strategies for influencer marketing and organic social media campaigns tailored to achieve client marketing targets, emphasizing KPIs such as reach, engagement rate, follower growth, website traffic, and conversions.

  • Cross-Functional Collaboration: Collaborate with internal teams, including strategists, writers, and designers, to ensure content aligns with overall social media strategy and resonates with the target audience.

• Client Retention & Renewals:

  • Renewal Strategy: Ensure account health surpasses standards, conduct successful renewal strategy checkpoints, and focus on retention and renewals through account performance oversight and ability to handle Client escalations.