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Ecoalition
A daily reminder to change the world.
41
creators
26,978
total impressions/
views
55
fully licensed assets
$12,114
EMV (earned media value)
About
Ecoalition partnered with Joybyte to help get brand awareness and UGC created for their new sustainable bracelet brand.
The Challenge
Ecoalition was a new brand just launching their website and social media presence. With no social proof, they needed to start getting UGC created for their organic social, paid ads, website, and for overall brand awareness about their sustainable products and mission.
Our Solution
The Joybyte team identified three key personas: youthful sustainability educators, nature adventurists, and travel lifestylers. We quickly found the most success with the first group and went full-force into that niche, going further by finding young people who participated in sports activities like surfing and diving and lived in tropical locations that fit the theme of Ecoalition. This strategy resulted in 55 fully-licensed assets for the brand.
Infamous Swim
Leading Australian label for women who want to feel empowered in their swimwear no matter what stage of life.
Public Goods
Beautiful essentials for a healthier, more sustainable home.
Mito Red Light
Relax, recharge and rejuvenate with next-generation red light therapy.